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Brand Identity and Graphic Design

Open
ECS
ECS
Denver, Colorado, United States
Jessica Acosta
Jessica Acosta She
CEO
2
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Graphic design Branding & style guides Market research Marketing strategy Humanities
Project scope
What is the main goal for this project?
  1. Researching the Brand Identity:
  • Conduct an in-depth analysis of ECS Digital’s values, target audience, and industry trends to inform the development of a unique brand identity.
  1. Logo and Name Proposals:
  • Create and propose logos and names that encapsulate ECS Digital’'s essence, ensuring they are memorable, relevant, and align with our brand values.
  1. Branding Guide Creation:
  • Develop a comprehensive branding guide detailing the use of logos, color schemes, typography, and other visual elements, providing a consistent reference for all marketing materials.
  1. Prototyping with Software Tools:
  • Utilize design software to create prototypes of marketing materials, website design elements, and other brand-related assets.
  1. Competitor Research:
  • Analyze competitors’ branding strategies to identify strengths, weaknesses, and opportunities for differentiation.
  1. Creating Custom Branding Sheets:
  • Compile custom branding sheets that include color palettes, logo variations, and typography guidelines to ensure cohesive branding across all platforms.


What tasks will learners need to complete to achieve the project goal?
  1. Brand Identity Research:
  • Conduct market research to understand the construction industry, environmental compliance, and target audience preferences.
  • Analyze ECS Digital’s mission, values, and unique selling propositions to align the brand identity accordingly.
  1. Competitor Analysis:
  • Identify key competitors and analyze their branding strategies, strengths, and weaknesses to find opportunities for differentiation.
  1. Logo and Name Development:
  • Brainstorm and design logo concepts and company names that reflect ECS Digital’s core values and offerings.
  • Gather feedback on proposed logos and names from stakeholders and refine based on input.
  1. Branding Guide Creation:
  • Develop a detailed branding guide, including guidelines for logo usage, color palette, typography, imagery, and voice tone.
  • Ensure the guide is clear, comprehensive, and easy to follow for consistent brand representation across all platforms.
  1. Prototype Creation:
  • Use design software tools to create prototypes of marketing materials, such as business cards, letterheads, and digital assets.
  • Develop mockups of website elements and social media profiles incorporating the new branding.
  1. Branding Sheets Compilation:
  • Create custom branding sheets that consolidate key brand elements (colors, logos, typography) for quick reference.


How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Access to personnel, website analytics, sales and brand collateral, and more
  • Names of competitors to understand the market
  • Work within the student's software expertise
What skills or technologies will help learners to complete the project?
  1. Market Research:
  • Ability to conduct thorough market and competitor research to inform branding decisions.
  1. Creative Design:
  • Strong design skills to create visually appealing logos, branding materials, and marketing assets.
  1. Brand Strategy:
  • Understanding of branding principles and strategies to develop a cohesive brand identity.
  1. Communication:
  • Effective communication skills to present ideas clearly and gather feedback from stakeholders.
  1. Analytical Thinking:
  • Ability to analyze feedback and market trends to refine branding elements.
  1. Project Management:
  • Skills in organizing, planning, and executing project tasks within timelines and project scope.

Technologies:

  1. Graphic Design Software:
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar tools for creating logos and branding materials.
  1. Prototyping Tools:
  • Familiarity with prototyping tools like Sketch, Figma, or Adobe XD for designing website and app interfaces.
  1. Collaboration Platforms:
  • Experience with collaboration and project management tools such as Slack, Trello, or Asana to facilitate team coordination.
  1. Web Development Basics:
  • Basic understanding of HTML and CSS to apply branding elements effectively on digital platforms.
  1. SEO Fundamentals:
  • Knowledge of SEO principles to ensure branding content is optimized for search engines.
  1. Analytics Tools:
  • Familiarity with analytics tools like Google Analytics to measure brand engagement and performance.


About the company

Environmental Consulting Services, LLC (ECS) is a privately owned company engaged in the development and implementation of stormwater management compliance. Located in Denver Colorado the firm has successfully performed along the Front Range, From Colorado Springs to Ft. Collins and Boulder with a concentration in the metro-Denver area.

ECS’s proactive approach to its projects is to facilitate compliance from the conception to the completion of the projects. We take holistic strategies taking in to account the financial, safety and schedule based/parallel goals of each project. Our dedication to clients helps us build and cultivate long-term relationships that often grow into enduring friendships.

ECS specializes in innovative answers and design solutions for stormwater and erosion control applications. Understanding the ever-changing needs of the industry, we pride ourselves on being able to provide reliable, versatile and cost-effective solutions, specific to every project while maintaining remarkable compliance. We have extensive knowledge and in-depth understanding of the Environmental Protection Agency (EPA).