Preferred learners
- Anywhere
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
The main goal for the project is to develop a marketing analytics system that pulls data from social media data sources like LinkedIn, X, HubSpot, etc. The system should be automated and end with a PDF/image report in a slack channel on a weekly basis. The system will run some data analysis in a python script on serverless infrastructure like Google Cloud Functions on an hourly trigger. Project team members will have support of team members with python/GCP/data-analysis expertise and will work closely with the head of marketing to select a few metrics for weekly reporting.
- What tasks will learners need to complete to achieve the project goal?
-
- Analyze and understand the requirements for pulling data from social media data sources like LinkedIn, X, HubSpot, etc.
- Develop an automated system that generates a PDF/image report in a slack channel on a weekly basis.
- Implement a python script for data analysis on serverless infrastructure like Google Cloud Functions on an hourly trigger.
- Work closely with the head of marketing to select a few metrics for weekly reporting.
Final deliverables:
- A fully functional marketing analytics system that pulls data from social media data sources, performs data analysis, and generates weekly reports.
- Documentation of the system's architecture, design, and implementation.
- Presentation of the system's capabilities and features to the project stakeholders.
- What is the main goal for this project?
-
The main goal for the project is to develop a marketing analytics system that pulls data from social media data sources like LinkedIn, X, HubSpot, etc. The system should be automated and end with a PDF/image report in a slack channel on a weekly basis. The system will run some data analysis in a python script on serverless infrastructure like Google Cloud Functions on an hourly trigger. Project team members will have support of team members with python/GCP/data-analysis expertise and will work closely with the head of marketing to select a few metrics for weekly reporting.
- What tasks will learners need to complete to achieve the project goal?
-
- Analyze and understand the requirements for pulling data from social media data sources like LinkedIn, X, HubSpot, etc.
- Develop an automated system that generates a PDF/image report in a slack channel on a weekly basis.
- Implement a python script for data analysis on serverless infrastructure like Google Cloud Functions on an hourly trigger.
- Work closely with the head of marketing to select a few metrics for weekly reporting.
Final deliverables:
- A fully functional marketing analytics system that pulls data from social media data sources, performs data analysis, and generates weekly reports.
- Documentation of the system's architecture, design, and implementation.
- Presentation of the system's capabilities and features to the project stakeholders.
- How will you support learners in completing the project?
-
You will be accompanied by VIA's IT team with experience in the technology stack and automation. We work on a daily cycle with stand-ups where team members can raise impediments, receive support and feedback and co-ordinate. All the elements for the project are already at work today at VIA. This project is about using the same tools in a new context: social media data analytics.
- What skills or technologies will help learners to complete the project?
-
In order to complete this project, team members should have the following skills:
- Proficiency in Python programming for data analysis and automation.
- Experience with serverless infrastructure like Google Cloud Functions.
- Knowledge of marketing analytics and social media data sources.
- Understanding of data visualization and report generation.
- Ability to work collaboratively with the head of marketing to define reporting metrics.
About the company
- https://solvewithvia.com
- 51 - 200 employees
- Defense & security, Energy, Government, It & computing
VIA’s mission is to make communities cleaner, safer, and more equitable by using AI and Web3 technologies. Using its Web3 platform, VIA enables real-time data verification, automated ingestion, and privacy-preserving analysis across multiple private data sources including energy and environmental data. The U.S. Department of Defense (DoD), Fortune 50 companies, and energy providers around the globe trust VIA to help them solve their toughest data privacy challenges.