Preferred learners
- Anywhere
- Academic experience or paid work
Categories
Skills
Project scope
- What is the main goal for this project?
-
The main goal for the project is to create a creative marketing strategy for LaBante London, a vegan luxury brand that needs to reach different profiles including the vegan persona, the sustainable persona, and the status or stylish persona. The strategy should include both digital and physical campaigns, as well as the use of tech and AI for projects and pop-ups.
This will involve several different steps for the students, including:
- Researching the current market trends and consumer behavior for luxury vegan products.
- Developing creative campaign ideas that appeal to the different target personas.
- Creating a strategy that fuses digital and physical campaigns, incorporating tech and AI where applicable.
- Planning and organizing pop-up events to promote the brand.
- Collaborating with the LaBante London team to ensure the strategy aligns with the brand's values and goals.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- A comprehensive marketing strategy document outlining creative campaign ideas including the use of tech (AI, CGI etc)
- Detailed plans for digital and physical campaigns, including proposed timelines and low budgets.
- Concepts for physical events such as pop-up events and strategies for their execution.
- Presentation materials for pitching the strategy to the LaBante London team.
Final deliverables:
- A final marketing strategy document with detailed plans and visuals. Visuals must be provided for each idea, and a social media example feed must be delivered.
- A presentation to the LaBante London team outlining the strategy and its potential impact. The How and Why are you targeting each persona.
- What is the main goal for this project?
-
The main goal for the project is to create a creative marketing strategy for LaBante London, a vegan luxury brand that needs to reach different profiles including the vegan persona, the sustainable persona, and the status or stylish persona. The strategy should include both digital and physical campaigns, as well as the use of tech and AI for projects and pop-ups.
This will involve several different steps for the students, including:
- Researching the current market trends and consumer behavior for luxury vegan products.
- Developing creative campaign ideas that appeal to the different target personas.
- Creating a strategy that fuses digital and physical campaigns, incorporating tech and AI where applicable.
- Planning and organizing pop-up events to promote the brand.
- Collaborating with the LaBante London team to ensure the strategy aligns with the brand's values and goals.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities:
- A comprehensive marketing strategy document outlining creative campaign ideas including the use of tech (AI, CGI etc)
- Detailed plans for digital and physical campaigns, including proposed timelines and low budgets.
- Concepts for physical events such as pop-up events and strategies for their execution.
- Presentation materials for pitching the strategy to the LaBante London team.
Final deliverables:
- A final marketing strategy document with detailed plans and visuals. Visuals must be provided for each idea, and a social media example feed must be delivered.
- A presentation to the LaBante London team outlining the strategy and its potential impact. The How and Why are you targeting each persona.
- How will you support learners in completing the project?
-
Explore our social media channels and online presence to dive deeper into our initiatives. At Labante London, we believe in empowering everyone to embody our brand values with one of the main ones being leadership.
Supported causes
About the company
- https://labante.co.uk/?gad_source=1&gclid=CjwKCAjwoa2xBhACEiwA1sb1BM0LJvtTjveJR0J0LdMDWPeOLhKQGoFn0zQV7KcZe35iRcd0HUnz0RoCNbUQAvD_BwE
- 2 - 10 employees
- Apparel & fashion
Step into the world of LaBante London, where fashion isn't just about looking good—it's about making a difference. Our mission is simple yet powerful: to redefine fashion by combining style with sustainability and social responsibility.
At LaBante, we craft stunning handbags, wallets, and accessories using only vegan materials, ensuring that no animals are harmed in the process. Our commitment to ethical production practices has earned us the seal of approval from PETA, a testament to our dedication to cruelty-free fashion.
But our impact goes beyond our products. LaBante London is a brand with a heart, giving back to the planet and the community with every purchase. A portion of proceeds from each sale goes towards supporting charitable causes.
And the excitement doesn't stop there. LaBante London is proud to announce our expansion into major retailers like Macy's and Amazon. Now, our sustainable and stylish accessories will be more accessible than ever before, reaching a wider audience and spreading our message of fashion with respect.
But that's just the beginning. Big things are on the horizon for LaBante London, with exciting projects and collaborations in the works that will take our brand to new heights. Join us on this journey towards a more compassionate and sustainable future—one chic accessory at a time. 💚✨ #FashionWithRespect #GivingBackToThePlanetNotTakingFromIt