Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
We are a Canadian farm to table health, wellness and beauty ginseng company. We are an award winning health and wellness company and we have recently developed a new Canadian Ginseng Skin Care product, we will be launching 4th quarter 2024 in the U.S. and Canada online.
Together with our marketing team, we would like students to design new promotional material for this new product. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider.
This will involve several different steps for the students, including:
- Familiarizing themselves with our target market, products and services.
- Assessing our existing marketing strategy and efforts.
- Recommending marketing tactics to promote our new product such as exclusive previews and introductory offers.
- Designing promotional material for various media.
- Making multiple versions of marketing materials and testing them for comparison.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our target market, products and services
- Assessment of our marketing strategy
- Recommendation of marketing tactics
- Design of promotional material
Bonus steps would include:
- Creating and testing marketing materials
Final deliverables should include
- A final report.
- A 10-minute presentation.
- What is the main goal for this project?
-
We are a Canadian farm to table health, wellness and beauty ginseng company. We are an award winning health and wellness company and we have recently developed a new Canadian Ginseng Skin Care product, we will be launching 4th quarter 2024 in the U.S. and Canada online.
Together with our marketing team, we would like students to design new promotional material for this new product. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider.
This will involve several different steps for the students, including:
- Familiarizing themselves with our target market, products and services.
- Assessing our existing marketing strategy and efforts.
- Recommending marketing tactics to promote our new product such as exclusive previews and introductory offers.
- Designing promotional material for various media.
- Making multiple versions of marketing materials and testing them for comparison.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our target market, products and services
- Assessment of our marketing strategy
- Recommendation of marketing tactics
- Design of promotional material
Bonus steps would include:
- Creating and testing marketing materials
Final deliverables should include
- A final report.
- A 10-minute presentation.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our current understanding of the target market
- Input on choices, problems or anything else the students might encounter.
Supported causes
About the company
- https://www.DansFarmaRoot.com
- 2 - 10 employees
- Consumer goods & services, Food & beverage, Marketing & advertising, Sales, Trade & international business
We are an exciting new Canadian health and wellness brand. We have exclusive access to Canada's largest supply to one of the worlds most potent adaptogens, that helps fight both internal and physical stress, Canadian Ginseng plus the calming powers of CBD. We are targeting the following markets in 2024, Canada, US and European markets for our Ginseng / CBD adaptogen drink.
Ginseng’s active ingredient is ginsenoside known to boost energy, regulate blood sugar levels, promote immunity and improve focus.
Ginseng has been used for centuries in Traditional Chinese medicine and Native North American indigenous cultures to boost energy, regulate blood sugar levels, promote immunity, improve focus and improve sexual performance.
Our company:
We have exclusive access to the worlds best Canadian ginseng farm as well one of Canada's top R&D and nutraceutical manufactures. A perfect combination of farm and science.
With our ginseng roots, we produce ginseng powder, ginseng soft gel capsules and ginseng liquid sachets under our brand name “Dansfarmaroot” brand,
We manufacture the processed products at Nutralab which is cGMP, USFDA and Health Canada approved and also manufactures for some of Canada’s largest retailers.
Our DFEnergy liquid sachets won “Top 10” new products, the first place awarded by the voting board of Grocery Canada in 2022.
Students, we are excited for you to help us grow and join us on our journey of spreading the word on health and wellness through DansFarmaroot ginseng products. A proudly Canadian company.