Good Price LLC, a company specializing in affordable consumer goods, seeks to expand its market presence. The project aims to develop a comprehensive market development strategy to identify new customer segments and geographical areas for expansion. The team will analyze current market trends, consumer behavior, and competitive landscape to propose actionable strategies. This project will allow learners to apply their knowledge of market analysis, strategic planning, and consumer behavior. The focus will be on identifying untapped opportunities that align with Good Price LLC's brand values and business objectives. The project will involve tasks such as conducting market research, performing SWOT analysis, and developing a strategic plan for market entry.

- Analyze current market trends and consumer behavior.

- Identify potential new customer segments and geographical areas.

- Conduct a SWOT analysis of Good Price LLC's current market position.

- Develop a strategic plan for market entry and expansion.

The deliverables for this project will include a comprehensive market research report and a strategic market development plan. The report should detail the findings from the market analysis, including identified opportunities and potential challenges. The strategic plan should outline recommended actions for market entry and expansion, supported by data and analysis.

- Market research report detailing trends, consumer behavior, and competitive analysis.

- Strategic market development plan with actionable recommendations.

- Presentation summarizing key findings and proposed strategies.