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Climate Legacy
Toronto, Ontario, Canada
Heather Deeth
Founder/CEO
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Communications Product or service launch Sales strategy
Project scope
What is the main goal for this project?

The main goal for the project is to create a customer engagement and sales process for Climate Legacy, a company focused offering climate positive plans to individuals. This will involve several different steps for the learners, including:


- Analyzing the current customer journey and sales process.


- Developing a customer engagement strategy that aligns with the company's mission and values.


- Implementing a sales process that effectively communicates the benefits of Climate Legacy's products


- Creating a system for tracking customer interactions and sales performance.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, learners should complete the following tasks:


- Analysis of the current customer journey and sales process.


- Development of a customer engagement strategy document.


- Implementation of a new sales process.


- Creation of a system for tracking customer interactions and sales performance.



Final deliverables should include:


- A comprehensive report outlining the new customer engagement and sales process.


- Documentation of the implemented system for tracking customer interactions and sales performance.


How will you support learners in completing the project?

The learner will have access to myself and network. I'm keen to support people transition into the next economy, climate tech and action.

What skills or technologies will help learners to complete the project?

In order to successfully complete this project, learners will need to have skills in:


- Business analysis and process improvement.


- Marketing and customer engagement strategy development.


- Sales process design and implementation.


- Data tracking and analysis for performance evaluation.

Supported causes
Climate action
About the company

Climate Legacy creates climate-positive plans for individuals, aiming to eliminate their Lifetime Emissions. It provides guidance on practical reduction pathways and the ability to offset impacts through high-quality carbon removal projects that contribute to landscape renewal on a bioregional scale. This process enables individuals to fully reconcile their impact, achieving net-zero and, subsequently, climate-positive status. In this critical period for climate action, this approach gradually becomes a significant legacy, benefiting not just the individual's family but future generations worldwide.