Preferred learners
- Montreal, Quebec, Canada
- Academic experience
Categories
Project scope
- What is the main goal for this project?
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Our company has been serving thousands of customers for decades. We want to better understand how our target audience perceives our brand and competitors. This will help us develop clarity on our competitive advantages and optimize our marketing strategy.
We would like to collaborate with students to conduct a competitive analysis of our business.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company, products, and target market.
- Identifying current and potential future competitors.
- Creating a matrix identifying features that are similar and different between companies.
- Summarizing our competitive advantages and disadvantages relative to the competition identified.
Bonus steps in the process would also include:
- Recommending how our company can differentiate itself through products / services and messaging.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our company, products, and target market
- Identification of competitors
- Creation of a matrix with competitor features
- Summarization of our company’s advantages and disadvantages
Bonus steps would include:
- Recommending ways to differentiate our company from competitors
Final deliverables should include
- A final report.
- What is the main goal for this project?
-
Our company has been serving thousands of customers for decades. We want to better understand how our target audience perceives our brand and competitors. This will help us develop clarity on our competitive advantages and optimize our marketing strategy.
We would like to collaborate with students to conduct a competitive analysis of our business.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company, products, and target market.
- Identifying current and potential future competitors.
- Creating a matrix identifying features that are similar and different between companies.
- Summarizing our competitive advantages and disadvantages relative to the competition identified.
Bonus steps in the process would also include:
- Recommending how our company can differentiate itself through products / services and messaging.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our company, products, and target market
- Identification of competitors
- Creation of a matrix with competitor features
- Summarization of our company’s advantages and disadvantages
Bonus steps would include:
- Recommending ways to differentiate our company from competitors
Final deliverables should include
- A final report.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and target market
- Our known competitors
- Input on choices, problems or anything else the students might encounter.
- What skills or technologies will help learners to complete the project?
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In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Market research and competitive analysis
- Communicating research findings
Nice to haves for students include
- Knowledge of SWOT analyses
Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about the above as the project goes along.
About the company
- https://www.taigaboard.com/
- 2 - 10 employees
- Sports & fitness
Who we are
The passion of our team is fueled by rivers, lakes, and oceans, even though our name references the boreal forest. Our products, designed in Canada, are developed and tested in partnership with SUP enthusiasts to ensure that they meet the highest standards of performance.
Our mission
At TAIGA, we have a clear and straightforward mission: to make paddleboarding more accessible and promote it through the production of innovative, high-quality products that stand out in the industry. To achieve this goal, we work with a team of passionate individuals who are dedicated to creating top-notch paddle boards and paddles. We are also committed to continuously improving our products to provide the best possible experience for consumers on the water.