- Company website
- https://www.taigaboard.com/
- Number of employees
- 2 - 10 employees
- Description
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Who we are
The passion of our team is fueled by rivers, lakes, and oceans, even though our name references the boreal forest. Our products, designed in Canada, are developed and tested in partnership with SUP enthusiasts to ensure that they meet the highest standards of performance.Our mission
At TAIGA, we have a clear and straightforward mission: to make paddleboarding more accessible and promote it through the production of innovative, high-quality products that stand out in the industry. To achieve this goal, we work with a team of passionate individuals who are dedicated to creating top-notch paddle boards and paddles. We are also committed to continuously improving our products to provide the best possible experience for consumers on the water. - Industries
- Sports & fitness
Socials
Recent projects
Animated Video Creation
Our company has been serving thousands of customers for decades. We want to explore new ways of sharing our products and services through social media.We would like to collaborate with students to create an animated video that explains our services. This video will be displayed on our website and shared by email.This will involve several different steps for the students, including:Familiarizing themselves with our company’s target market, brand guidelines, and products and services.Developing a storyboard and animating scenes for the video.Selecting suitable background music.Bonus steps in the process would also include:Combining visual and auditory elements to create a finalized video.Recommending ideas for future marketing videos.
Competitive Analysis
Our company has been serving thousands of customers for decades. We want to better understand how our target audience perceives our brand and competitors. This will help us develop clarity on our competitive advantages and optimize our marketing strategy.We would like to collaborate with students to conduct a competitive analysis of our business.This will involve several different steps for the students, including:Familiarizing themselves with our company, products, and target market.Identifying current and potential future competitors.Creating a matrix identifying features that are similar and different between companies.Summarizing our competitive advantages and disadvantages relative to the competition identified.Bonus steps in the process would also include:Recommending how our company can differentiate itself through products / services and messaging.
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