Animated Video Creation

Our company has been serving thousands of customers for decades. We want to explore new ways of sharing our products and services through social media.We would like to collaborate with students to create an animated video that explains our services. This video will be displayed on our website and shared by email.This will involve several different steps for the students, including:Familiarizing themselves with our company’s target market, brand guidelines, and products and services.Developing a storyboard and animating scenes for the video.Selecting suitable background music.Bonus steps in the process would also include:Combining visual and auditory elements to create a finalized video.Recommending ideas for future marketing videos.

Competitive Analysis

Our company has been serving thousands of customers for decades. We want to better understand how our target audience perceives our brand and competitors. This will help us develop clarity on our competitive advantages and optimize our marketing strategy.We would like to collaborate with students to conduct a competitive analysis of our business.This will involve several different steps for the students, including:Familiarizing themselves with our company, products, and target market.Identifying current and potential future competitors.Creating a matrix identifying features that are similar and different between companies.Summarizing our competitive advantages and disadvantages relative to the competition identified.Bonus steps in the process would also include:Recommending how our company can differentiate itself through products / services and messaging.