Get Mentors is preparing to launch its first version on May 1st, aiming to build an "AI-Powered Personal Development Platform Connecting You with the World's Best Minds". The company seeks to optimize its growth by learning from user data and refining its marketing strategies. This project involves conducting comprehensive user testing on the new product, focusing on usability, functionality, and user satisfaction. The goal is to gather actionable insights that will inform future iterations of the product and marketing approaches. Learners will apply their classroom knowledge of user experience design, data analysis, and marketing principles to evaluate the product's performance and suggest improvements. This project provides a practical opportunity to engage with a growing startup, real-world data and contribute to the product's development process.

The project deliverables include a detailed report analyzing the results of the user testing, highlighting key findings and areas for improvement. Additionally, learners will provide a presentation summarizing their analysis and recommendations for optimizing the product and marketing strategies. The deliverables should be clear, concise, and actionable, enabling Get Mentors to implement changes effectively. Users will have access to real data and tools used by Get Mentors in their marketing and customer acquisition approach.