Idea Marketing is looking for a student intern to support our social media efforts by focusing on Instagram content creation and strategy. The goal is to enhance our brand presence, attract small business owners and startups, and position Idea Marketing as a valuable resource for SEO and web design insights.

This project will focus on either content creation or strategy development (or a combination of both, depending on student expertise). The content will include actionable SEO and web design tips, showcases of recent projects, client reviews, and industry insights that engage and grow our audience.

Tasks & Activities

Option 1: Instagram Content Creation (Creative & Design-Focused)

• Use existing brand guidelines and templates to design social media posts and stories in line with Idea Marketing’s aesthetic.

• Create visually appealing SEO and web design tip posts (e.g., how to optimize blog posts, improve website speed, pair fonts, choose colors).

• Showcase Idea Marketing’s recent web design projects in an engaging and professional way.

• Design client testimonial posts to highlight success stories and positive feedback.

• Ensure all visuals remain consistent with brand colors, fonts, and style.

Option 2: Instagram Strategy Development (Marketing & Research-Focused)

• Research industry trends and competitors to develop an effective Instagram strategy.

• Provide recommendations for optimizing the Instagram bio, highlights, and profile aesthetics.

• Define a content plan and posting schedule to increase engagement.

• Identify relevant hashtags to improve visibility and reach.

• Research and suggest engagement strategies to grow followers and encourage interaction.

Deliverables

• A social media strategy document with industry research, profile recommendations, and a content plan (if focusing on strategy).

• A set of designed Instagram posts and stories featuring SEO and web design tips, project showcases, and client reviews (if focusing on content creation).

• A content calendar outlining post frequency and topics.

• A brand-consistent visual content package (templates, graphics, and illustrations) for easy reuse.

• A list of hashtags and engagement strategies to improve reach and engagement.

This project is ideal for students with an interest in social media marketing, content creation, and branding. Depending on their skill set, students can focus on content creation, strategy development, or a combination of both, allowing them to apply their strengths in graphic design, marketing strategy, and digital storytelling.

By the end of the project, students should complete the following list of activities:

Instagram Profile Optimization & Strategy Development:

• Researched industry trends and competitors to develop an effective Instagram content strategy, focusing on either content creation or strategic planning.

• Provided recommendations for optimizing Idea Marketing’s Instagram profile, including bio, highlights, branding, and overall aesthetic consistency.

• Developed a content plan and posting schedule to maximize engagement and brand visibility.

Content Creation & Design:

• Designed visually appealing Instagram posts and stories using pre-existing brand guidelines, templates, and assets to ensure consistency with Idea Marketing’s brand (colors, fonts, style).

• Created SEO and web design tip posts covering topics such as website maintenance, SEO best practices, font pairing, and color matching, ensuring the content is structured for engagement.

• Created project showcase posts featuring Idea Marketing’s recent website designs in a professional and visually engaging format.

• Designed client testimonial posts to highlight positive feedback and success stories while maintaining a consistent look across all content.

Hashtag & Engagement Strategy:

• Identified the best-performing hashtags in the SEO and web design niche to improve reach, using research-based insights.

• Suggested engagement strategies tailored to either content-focused or strategy-focused objectives, such as increasing followers, improving post interactions, or testing different content types.

Final Deliverables:

1. Social Media Strategy Document – A report containing:

• Industry research and competitor analysis.

• Recommendations for Instagram profile optimization (bio, highlights, branding).

• A content strategy and posting schedule tailored to either content creation or engagement strategy.

2. Designed Instagram Posts & Stories – A collection of:

• SEO and web design tips and educational posts.

• Project showcases highlighting recent website designs.

• Client testimonials and success stories.

• Engaging visuals and infographics that simplify complex topics while maintaining brand consistency.

3. Content Calendar – A structured schedule outlining:

• Post frequency and suggested topics based on research and content focus.

• Best times to post for maximum engagement based on industry insights.

4. Brand-Consistent Social Media Graphics Package – A folder containing:

• Custom Instagram post templates for future use, designed to be adaptable.

• Illustrations, infographics, or carousel designs that align with Idea Marketing’s brand for easy content creation.

5. Hashtag & Engagement Guide – A document listing:

• Best hashtags for SEO and web design content based on research and competitive analysis.

• Recommended engagement tactics, with a focus on either content creation effectiveness or strategic audience growth.

Bonus Steps:

• Testing different content formats (carousels, reels, infographics) for engagement and evaluating their effectiveness.

• Experimenting with Instagram Stories and interactive features (polls, Q&A, engagement stickers) to drive user interaction.

• Creating short video clips or animations for Instagram posts to enhance brand visibility and engagement.

This project is ideal for students who want hands-on experience in social media strategy, content creation, and branding, allowing them to develop skills in Instagram marketing, graphic design, and digital storytelling. The scope is adaptable, allowing students to focus on either content creation or engagement strategy, depending on their expertise.