Project scope
Categories
Project management Competitive analysis Digital marketing Product or service launch Marketing strategySkills
business strategies market trend consumer behaviour key performance indicators (kpis) marketing project management strategic planning marketing strategies timelines digital marketing2773637 Ontario LTD is preparing to launch a suite of digital products and seeks a comprehensive strategy to maximize conversion rates during the launch phase. The project aims to bridge the gap between theoretical marketing strategies and practical application by developing a high-converting launch strategy tailored to the company's digital offerings. Learners will analyze market trends, customer behavior, and competitive landscapes to create a strategy that aligns with the company's goals. The project will involve identifying key systems and tools necessary for a successful launch, ensuring all elements are in place for a seamless rollout. This project provides an opportunity for learners to apply their marketing knowledge in a real-world context, focusing on strategic planning, digital marketing, and project management.
The deliverables for this project include a detailed launch strategy document outlining the steps and tactics to achieve high conversion rates. Additionally, learners will create a rollout plan that specifies timelines, responsibilities, and key performance indicators. The project will also require a presentation summarizing the strategy and rollout plan, highlighting the rationale behind chosen tactics and expected outcomes. These deliverables will demonstrate the learners' ability to synthesize classroom knowledge into actionable business strategies.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Lynette Turner is an entrepreneur, transformation coach, and host of the podcast This Is 50: Freedom Through Passions. She specializes in helping midlife women find happiness, purpose, and freedom by turning their passions into profitable side hustles.
Lynette’s business focuses on empowering women over 40 to redefine their identities and overcome societal pressures to build fulfilling, financially rewarding ventures.
She has recently developed and piloted three digital products that are now ready for a full launch:
These products are offered online (live) and as DIY programs through an online portal. The marketing approach would be the same for all three, as they are related products.
1. Taming Your Gremlin: Quiet Your Inner Critic and Step Into 2025 Confidently: A 90-minute workshop – Aimed at helping participants overcome procrastination, self-doubt, and fear to take their first steps toward building a side hustle.
2. Your Vision, Your Plan: The Real Way to Manifest Your Dreams - A 90-minute workshop to help participants create a vision for themselves and a plan of action to help them achieve it.
3. Passion to Profit Blueprint – A step-by-step program that enables midlife women to turn their business ideas into a minimum viable product, ensuring they secure their first client.
Note: The podcast, This Is 50: Freedom Through Passions, features inspiring stories of midlife reinvention and entrepreneurial journeys, focusing on overcoming mindset blocks, procrastination, and the challenges of starting a business later in life. The goal is to inspire women to pursue freedom and their passions.