Helina Baby Inc., a leader in baby products, is looking to enhance its brand presence and packaging design to better connect with its target audience. The project aims to develop a cohesive brand style for social media platforms, ensuring consistency and appeal across all digital channels. Additionally, the project will focus on designing attractive and functional packaging that reflects the brand's values and appeals to new parents. The team will also work on creating a visually appealing wholesale catalogue that effectively showcases Helina Baby Inc.'s product range. This project provides an opportunity for learners to apply their skills in graphic design, marketing, and branding to real-world scenarios, enhancing their understanding of brand development and product presentation.

The project deliverables include a comprehensive brand style guide for social media, detailing color schemes, typography, and imagery guidelines. Additionally, the team will produce design concepts for product packaging that align with the brand's identity. A draft of a wholesale catalogue layout, featuring product images and descriptions, will also be developed. These deliverables will provide Helina Baby Inc. with a cohesive and appealing brand presentation across various platforms.