Data-Driven Market Strategy Development for Get Mentors

Get Mentors, a company focused on connecting individuals with industry experts for personalized guidance, seeks to enhance its market positioning and outreach strategies. The project involves conducting comprehensive market research to understand current trends and consumer behavior in the mentorship industry. Students will analyze both qualitative and quantitative data to identify key insights that can inform strategic decisions. The goal is to develop actionable, data-driven strategies that align with Get Mentors' objectives and enhance its competitive edge. This project provides an opportunity for students to apply classroom knowledge in market analysis, consumer behavior, and strategic planning. The tasks include gathering and analyzing data, identifying target demographics, and crafting strategies that address the client's specific needs.

User Testing and Analysis for Get Mentors v1

Get Mentors is preparing to launch its first version on May 1st, aiming to build an "AI-Powered Personal Development Platform Connecting You with the World's Best Minds". The company seeks to optimize its growth by learning from user data and refining its marketing strategies. This project involves conducting comprehensive user testing on the new product, focusing on usability, functionality, and user satisfaction. The goal is to gather actionable insights that will inform future iterations of the product and marketing approaches. Learners will apply their classroom knowledge of user experience design, data analysis, and marketing principles to evaluate the product's performance and suggest improvements. This project provides a practical opportunity to engage with a growing startup, real-world data and contribute to the product's development process.