Enabled Talent is looking to enhance its market presence and consumer engagement through a comprehensive analysis of current market trends and the development of effective branding strategies. The project aims to provide learners with the opportunity to apply their marketing knowledge by conducting thorough research on industry trends and consumer behavior. The team will assess the effectiveness of existing marketing efforts and identify areas for improvement. By analyzing data, learners will refine brand positioning and develop data-backed recommendations for future campaigns. The project will culminate in the execution of a small-scale marketing campaign to test the proposed strategies.

The project deliverables will include a comprehensive market trend analysis report, highlighting key findings and insights. Learners will also develop a strategic branding plan that outlines recommended changes and enhancements. Additionally, the team will execute a small-scale marketing campaign to test the proposed strategies, providing a final report on its effectiveness and potential improvements. These deliverables will demonstrate the learners' ability to apply classroom knowledge to real-world marketing challenges.