Hello Hair aims to enhance its brand presence and customer engagement through a well-structured content marketing plan. The project involves developing a comprehensive strategy that aligns with Hello Hair's brand goals, focusing on increasing brand awareness and customer loyalty. Learners will analyze current market trends, target audience preferences, and competitor strategies to create a plan that effectively communicates Hello Hair's unique value proposition. The project will require the team to identify key content themes, suitable platforms for distribution, and a content calendar that outlines the timing and frequency of posts. By applying classroom knowledge of marketing principles and digital media, learners will gain practical experience in crafting a content marketing strategy tailored to a real-world business scenario.

The project deliverables include a detailed content marketing plan document that outlines the strategy, key content themes, and a proposed content calendar. Additionally, learners will provide a presentation summarizing their strategy and recommendations for implementation. The deliverables should demonstrate a clear understanding of Hello Hair's brand goals and how the proposed content marketing plan will achieve them.