Flare Events Inc. has observed a noticeable decline in purchase conversions, despite users actively engaging with their website content. The primary objective of this project is to enhance the user experience by refining website navigation, optimizing conversion pathways, and ensuring a seamless interaction across both the matchmaking and main event platforms. This project aims to identify and address any usability issues that may be causing friction in the user journey, without compromising the websites' SEO or overall performance. The project will involve analyzing user behavior, identifying bottlenecks in the conversion process, and proposing actionable improvements. By focusing on these areas, the project seeks to increase user satisfaction and ultimately boost conversion rates.

The deliverables for this project include a comprehensive report detailing the current user experience challenges and proposed solutions. Additionally, the team will create wireframes or prototypes illustrating the improved navigation and conversion pathways. A presentation summarizing the findings and recommendations will also be provided. The deliverables aim to equip Flare Events Inc. with actionable insights and practical design enhancements to implement on their websites.