This semester, MBA students working in small groups will apply their marketing knowledge to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

This semester students working in groups of 7 to 8 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.

Students will help the company evaluate their current culture and their preferred culture using competing values framework by Quinn and Cameron and OCAI (Organizational Cultural Assessment Instrument) assessment. Students will make recommendations on the preferred culture aligned with company's goals, industry wide trends, current situation, and employees' expectations.What is in there for organizations to invest in organizational culture? Research evidence has reported that organization's culture influences organizational performance, job satisfaction, employee turnover, absenteeism, innovation, agility, engagement, and competitiveness. Research also shows that a toxic culture decreases productivity with 40%, while an effective culture increases productivity with 20%, and a positive culture even with 30-40% (Ocai-online.com).

Students will develop a comprehensive HR strategic analysis for an industry partner (i.e., local companies, community organizations, government agencies, NGOs). Students will research and provide an analysis of a major workplace implementation, such as role of mission, vision, values to HRM; strategic actions, strategic development techniques, HR planning, SHRM suitable to organizational culture, job analysis, organization development strategy, CSR strategy, corporate governance strategy, formulating people management strategy, HRIS strategy. Evaluate the viability of such implementation by addressing the key issues required for success.

This semester students are working in groups of 5 to 6 and apply their knowledge in marketing to help your organisation seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

A post pandemic organization environment has brought an urgent consideration of what is "leadership" in a organization and the demands on organizational culture, structures, systems, and the workplace climate. As your organization considers the meaning of leadership, you will also consider the role organizational culture, structures, systems, and the workplace climate play in creating successful outcomes and what exactly are the unique and proven factors that give meaning to those categories. The students of MBA 601 Leadership in the Global Context will diagnose your current organization "condition" and present a profile best suited to your success in an emerging landscape of opportunity. They will apply proven research and analysis models taught by their professor with experience in analyzing organizational cultures and their link to employee attitudes and actions in over 500 workplaces over the past 30 years.

MBA Students from the University of Canada West will work on an International Marketing challenge/opportunity you want to address. In this project, students will apply their knowledge in international marketing to help your organization seize a global marketing opportunity, develop a strategic international marketing plan, or solve a current global marketing challenge. They can particularly focus on gathering international market intelligence, conducting a cultural and economic analysis of your chosen foreign market, developing entry strategy mode, and developing competitive international marketing strategies. Upon completion of the project, you will receive a detailed report and presentation.

Upper level MBA students, working in small teams, within a variety of business aspects (Marketing; Human Resources; Operations; IT, Finance; or combinations) are able to:gather data analyze and evaluate informationconduct assessmentsevaluate and create strategiesreview and/or design systemsassist in scale-ups or start-upsdesign dashboardsdevelop or re-develop systems/programsdeliver action plans/recommendationswork collaboratively and/or iteratively

Working in groups of 5 to 6, MBA-level students will develop a Digital Marketing Plan to drive online traffic, customer leads and/or online sales. Within the project deliverables they complete audits on the business' current website analytics, SEO and social media presence. Examples include but are not limited to:Situation / Competitive AnalysisDigital marketing strategyDigital marketing tactics, including SEO plan, PPC campaign plan, e-mail marketing plan, social media marketing campaign plan, content calendar, etc. (depending on client's needs)Web analytics, evaluation and control of the digital marketing planThe Digital Marketing Plan should outline the digital strategy and tactics for your company, including all or some of the following sections:Introduction and Company BackgroundSituation AnalysisObjectivesStrategic decisionsDigital Marketing TacticsImplementation / action planConclusion

Working in groups of 5 to 6, MBA-level students will develop a Digital Marketing Plan to drive online traffic, customer leads and/or online sales. Within the project deliverables they complete audits on the business' current website analytics, SEO and social media presence. Examples include but are not limited to:Situation / Competitive AnalysisDigital marketing strategyDigital marketing tactics, including SEO plan, PPC campaign plan, e-mail marketing plan, social media marketing campaign plan, content calendar, etc. (depending on client's needs)Web analytics, evaluation and control of the digital marketing planThe Digital Marketing Plan should outline the digital strategy and tactics for your company, including all or some of the following sections:Introduction and Company BackgroundSituation AnalysisObjectivesStrategic decisionsDigital Marketing TacticsImplementation / action planConclusion

Students will provide a proposal and a marketing plan to companies.The objective is to:1- Understand the company's current marketing mix and strategies.2- Propose solutions or strategies to improve this.There will be 3 deliverables (please see the deliverables section).

Students will provide a proposal and a marketing plan to companies.The objective is to:1- Understand the company's current marketing mix and strategies.2- Propose solutions or strategies to improve this.There will be 3 deliverables (please see the deliverables section).

The understanding of leadership in different countries comes from how leadership is defined first and then how it is applied. Leaders will always need followers and a situation. Leadership has both positive and negative characteristics and skill sets which describe many styles of leadership. Organizations both public and private have leaders, followers, and situations to create a result.

COVID-19 has brought an urgent consideration of what is "leadership" in a surviving organization. While there are literally thousands of definitions of leadership going back centuries, this is the 21st Century post-pandemic (we hope) world. As your organization considers the meaning of leadership, you will also consider the role organizational culture, structures, systems, and the workplace climate play in creating successful outcomes. The students of MBA 601 Leadership in the Global Context will diagnose your current leadership condition and present a profile best suited to your success in an emerging landscape of opportunity. They will apply proven research and analysis models taught by their professor with experience in analyzing employee attitudes and actions in over 500 workplaces over the past 30 years.

Looking to elevate your organization, and bring it to the next level? Bring on students from University Canada West to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools.Students in this course can design strategies, policies, procedures, systems, and structures required to successfully operate in a business context. Students also examine the key OBHR tools considered as a set of business "best practices" to support and advise managers/leaders, and employees to be successful in the contemporary work environment.

MBA students capable of analyzing, assessing and devising strategic plans and implementation approaches for organizations.

Working in a team, students will prepare a Business Analysis report as well as a treatment plan for the expansion/ improvement of the business.

Looking to elevate your organization, and bring it to the next level? Bring on learners from University Canada West to be your virtual interns, in a project-based experience. Learners will work on one or more projects of your choosing over the internship period, connecting with you as needed with virtual communication tools.Transform your business operations with our Operations Management course, optimizing efficiency and elevating skills. Utilize advanced methods for improved delivery of products and services. Our interactive model ensures active engagement in discussions and activities, fostering continuous learning.

Looking to elevate your organization, and bring it to the next level? Bring on learners from University Canada West to be your virtual interns, in a project-based experience. Learners will work on one or more projects of your choosing over the internship period, connecting with you as needed with virtual communication tools.This course addresses the evolving nature of work, emphasizing project-based organization influenced by technological advancements and globalization. It provides students with foundational knowledge and practical experience in project delivery across various industries. The curriculum covers project management principles and their application in real-world scenarios, fostering skills in scope, time, cost, quality, human resources, risk procurement, communication, and integration management. The course employs an interactive and participatory approach, requiring students to actively engage in discussions, assignments, and a team-based project. Consistent attendance and thorough preparation are essential for applying project management concepts effectively throughout the semester.

This semester students work on a detailed Integrated marketing communications (IMC) plan. They will critically analyze the current environment, company's strengths and weaknesses and a section on how to improve the company's promotional stance or solve a current marketing communication challenge. They will try to develop a Marketing promotional Plan to drive online traffic, customer leads and/or online sales. The students will use marketing research (secondary), strategy, digital promotional tools and marketing best practices to create a report and presentation. They will work in groups of 5 to 7 students but there is a chance to keep groups flexible.

Looking to elevate your organization, and bring it to the next level? Bring on MBA students from University Canada West to be your student-consultants, in a project-based experience. MBA students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools.Students in this course recognize that small businesses face unique challenges that can impede productivity and result in costly turnover. In this project, teams of business students with backgrounds in entrepreneurship, human resources, and organizational behaviour will analyze your organization’s structure and management to develop strategies for improvement and continued growth.

This semester MBA-level students working in groups of 5 to 7 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice.

The BUSI 660, a capstone project-based course, is designed for students in the final term of their MBA program. The course has a strong analytical, applied, and experiential orientation. Students work in groups of 4-5 to focus on a challenge/opportunity for the business.The students' process - and ultimate deliverable will include a current analysis of the business, problem or opportunity identification, research (as applicable), recommended solutions/strategy with implementation plan, budget and finally, risk identification and mitigation strategies (again, as applicable). The project can be for a Canadian business of any size, however enterprises run by solo-preneurs would probably not provide the necessary scope.

Seeking organizational growth? Recruit University Canada West students as student-consultants. They'll evaluate your business strategy, suggest improvements, and develop action plans over a semester, using virtual tools for collaboration.These MBA students bring international insights, industry experience, entrepreneurial skills, and strategic thinking to your project. Benefit from their analyses, ideas, recommendations, and practical solutions tailored to your business needs.As a participant, you can provide a business challenge for the student team to evaluate and propose recommendations for your business. Elevate your organization with fresh perspectives and expert guidance.

DetailsThis semester students working in groups of 5 to 6 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice.

This term students working in small groups will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.Learner skillsBusiness consulting, Business strategy, Marketing strategy, Communication, ResearchDeliverablesStudents will submit a 10 page report including their research, analysis, insights, and recommendations.Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.

During this term (Fall), groups of 7 MBA students will utilize their marketing knowledge to assist your organization in seizing a marketing opportunity, devising a strategic marketing plan, or resolving a current marketing challenge. They will employ marketing research, strategy, digital promotional tools, and industry best practices to develop a comprehensive report and presentation.

This semester, MBA students working in small groups will apply their marketing knowledge to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

Students will develop a comprehensive HR strategic analysis for an industry partner (i.e., local companies, community organizations, government agencies, NGOs). Students will research and provide an analysis of a major workplace implementation, such as role of mission, vision, values to HRM; strategic actions, strategic development techniques, HR planning, SHRM suitable to organizational culture, job analysis, organization development strategy, CSR strategy, corporate governance strategy, formulating people management strategy, HRIS strategy. Evaluate the viability of such implementation by addressing the key issues required for success.

Elevate your organization and bring it to the next level. MBA Candidates from University Canada West will evaluate your organization's business strategy and to propose approaches to improve the firm's market position. Students work on one project over the semester, connecting with you as needed on video calls.The teams apply their international and entrepreneurial knowledge as MBA Candidates with critical analyses/strategies/design skills to develop ideas in your organization. The teams complete an analysis, provide strategic recommendations and practical options, and recommend an action plan appropriate to your business situation in consultation with you.As a participating organization, you will provide a specific question, business issue/challenge, or opportunity that will be the focus of the student team review.