Working in groups of 5 to 6, MBA-level students will develop a Digital Marketing Plan to drive online traffic, customer leads and/or online sales. Within the project deliverables they complete audits on the business' current website analytics, SEO and social media presence. Examples include but are not limited to:

• Situation / Competitive Analysis
• Digital marketing strategy
• Digital marketing tactics, including SEO plan, PPC campaign plan, e-mail marketing plan, social media marketing campaign plan, content calendar, etc. (depending on client's needs)
• Web analytics, evaluation and control of the digital marketing plan

The Digital Marketing Plan should outline the digital strategy and tactics for your company, including all or some of the following sections:

• Introduction and Company Background
• Situation Analysis
• Objectives
• Strategic decisions
• Digital Marketing Tactics
• Implementation / action plan
• Conclusion

Students will submit a detailed report (Digital Marketing Plan) including their research, analysis, insights, and recommendations.

Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.

10-15 minute presentation of key findings and recommendations.