This experience connects MBA students with industry professionals to develop comprehensive marketing strategies tailored to business needs. Learners will leverage their understanding of market dynamics, consumer behavior, and strategic planning to create actionable marketing plans. Students will deliver integrated marketing communication plans and performance evaluation frameworks by applying their knowledge of segmentation, targeting, positioning, and the marketing mix. This collaboration offers companies fresh insights and innovative approaches to enhance their market presence. We are seeking collaborations with businesses that: currently have 5 or more employees on staff are actively in business (not planning on launching) have an annual turn over of $200,000+ ideally looking to offer internship, coop, and employment opportunities after the Experience concludes

MBA students in BUSI 660 – Small Business Management are equipped with practical consulting skills to help small businesses identify challenges, explore growth opportunities, and develop actionable solutions. Students apply analytical frameworks , conduct market and industry research , and develop strategic recommendations tailored to a business’s needs. By working with our learners, companies will receive data-driven insights, strategic recommendations, and practical solutions to enhance their business operations, marketing strategies, and financial sustainability.

The MBA Graduate Practicum Program (GPP) at University Canada West offers a unique Work-integrated Learning experience. In this program, employers have the opportunity to hire MBA students for roles that can be paid, unpaid, or stipend based. These positions require a commitment of 12-24 hours per week, aligning with the students' 12-week Capstone Experience Course (WORK-601). For the Spring 2025 Term, which runs from April 7th to June 29th, 2025, the program is set to place 8-10 students. Students develop a robust skill set in business analytics, including data mining, statistical analysis, and advanced data visualization. They gain expertise in predictive modeling, machine learning, and artificial intelligence, applying these tools to solve business challenges. Proficient in Python, R, SQL, and cloud computing technologies, they handle large datasets and implement scalable solutions. This capstone also emphasizes ethical data practices, preparing students to make responsible data-driven decisions. By integrating technical knowledge with business strategy, students are equipped to lead analytics projects that drive innovation and competitive advantage. Participating in the MBA GPP presents employers with the opportunity to tap into a talent pool of seasoned MBA students. Employers can benefit from the fresh perspectives and up-to-date academic knowledge these students bring to tackle complex business challenges. 

This experience is designed for MBA students in their final course, where they have honed their skills in strategic analysis, decision-making, and business planning. Learners are equipped to apply their comprehensive understanding of business strategy to real-world projects, developing strategic plans that align with organizational goals. By engaging with industry professionals, students can bridge the gap between academic theory and practical application, delivering actionable insights and strategic recommendations.