This semester MBA-level students working in groups of 5 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practices.

Looking for partner organizations for a Strategic Management / Corporate Strategy Course that i'll be teaching to MBA Students at University Canada West in Vancouver.Partner with our student project for a strategic analysis aligned with your assignment rubric. The team will conduct a comprehensive examination within a 12-page limit, following a structured report format. The suggested structure includes an Executive Summary, Vision, Mission, Goals, and Situation Analysis, External Analysis, Internal Analysis, and Performance Assessment.The students will use exhibits to support their analysis, guided by your input, focusing on key areas such as opportunities, threats, strengths, weaknesses, and overall performance. The analysis will conclude with concise preliminary options and recommendations for the strategic initiative, ensuring alignment with your organizational objectives. This collaborative effort promises actionable insights to drive strategic growth.

This semester students working in groups of 6 will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

These students come from various countries with several years work experience in different fields. From architecture and engineering to hotel and hospitality management, finance and insurance, international marketing and trade and HR. The projects will be completed April through June 2024

Looking to elevate your organization and bring it to the next level? Bring on graduate students from University Canada West to be your student-consultants to evaluate your organization's business strategy and to propose approaches to improve the firm's market position. Students will work on one main project over the semester, connecting with you as needed with virtual communication tools.The teams will apply their international and entrepreneurial knowledge as MBA students with critical analyses/strategies/design skills to develop ideas in your organization. The teams will complete an analysis, provide strategic recommendations and practical options, and recommend an action plan appropriate to your business situation in consultation with you.As a participating organization, you will provide a specific question, business issue/ challenge, or opportunity that will be the focus of the student team review.

Looking to elevate your organization and bring it to the next level? Bring on graduate students from University Canada West to be your student-consultants to evaluate your organization's business strategy and to propose approaches to improve the firm's market position. Students will work on one main project over the semester, connecting with you as needed with virtual communication tools.The teams will apply their international and entrepreneurial knowledge as MBA students with critical analyses/strategies/design skills to develop ideas in your organization. The teams will complete an analysis, provide strategic recommendations and practical options, and recommend an action plan appropriate to your business situation in consultation with you.As a participating organization, you will provide a specific question, business issue/ challenge, or opportunity that will be the focus of the student team review.

Seeking organizational growth? Recruit University Canada West students as student-consultants. They'll evaluate your business strategy, suggest improvements, and develop action plans over a semester, using virtual tools for collaboration.These MBA students bring international insights and industry experience, entrepreneurial skills, and strategic thinking to your project. Benefit from their analyses, ideas, recommendations, and practical solutions tailored to your business needs.As a participant, provide a business challenge for the student team to evaluate and propose recommendations for your business. Elevate your organization with fresh perspectives and expert guidance.

This semester MBA-level students working in groups of 5 to 7 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice.

This semester students work on a detailed Integrated marketing communications (IMC) plan. They will critically analyze the current environment, the company's strengths and weaknesses and a section on how to improve its promotional stance or solve a current marketing communication challenge. They will try to develop a Marketing promotional Plan to drive online traffic, customer leads and/or online sales. The students will use marketing research (secondary), strategy, digital promotional tools and marketing best practices to create a report and presentation. They will work in groups of 4 to 5 students, but there is a chance to keep groups flexible.

Companies will benefit at least 5 (up to 12) groups of MBA students who will provide them with integrated marketing strategy and plan. The marketing plan will consist follows.Mission and vision (based on business owner or executives provision).Situational and environmental analysis.Marketing strategy covers Segmentation, Targeting, and Positioning (STP) and marketing mix Product, Price, Place, and Promotion 4P.Integrated Marketing Communication (IMC) plan.Marketing plan performance evaluation matrix.

Seeking organizational growth? Recruit University Canada West students as student-consultants. They'll evaluate your business strategy, suggest improvements, and develop action plans over a semester, using virtual tools for collaboration.These MBA students bring international insights and industry experience, entrepreneurial skills, and strategic thinking to your project. Benefit from their analyses, ideas, recommendations, and practical solutions tailored to your business needs.As a participant, provide a business challenge for the student team to evaluate and propose recommendations for your business. Elevate your organization with fresh perspectives and expert guidance.

Working in a team, students will prepare a Business Analysis report as well as a treatment plan for the expansion/ improvement of the business.

Students will help the company evaluate their current culture and their preferred culture using competing values framework by Quinn and Cameron and OCAI (Organizational Cultural Assessment Instrument) assessment. Students will make recommendations on the preferred culture aligned with company's goals, industry wide trends, current situation, and employees' expectations.What is in there for organizations to invest in organizational culture? Research evidence has reported that organization's culture influences organizational performance, job satisfaction, employee turnover, absenteeism, innovation, agility, engagement, and competitiveness. Research also shows that a toxic culture decreases productivity with 40%, while an effective culture increases productivity with 20%, and a positive culture even with 30-40% (Ocai-online.com).

The teams will apply their international and entrepreneurial knowledge, as MBA students with critical analyses/strategies/design skills to develop ideas in your organization's. The teams will complete an analysis and provide strategic recommendations, practical options, and design an action plan appropriate to your business situation, with your direction.As a participating organization, you will provide a specific question, business issue/ challenge, or opportunity that will be the focus the student team review.

In this course students will gain knowledge of concepts such as Employer branding, Talent acquisition and retention, recruitment, selection, training and performance management.

In this course students will gain knowledge of concepts such as Employer branding, Talent acquisition and retention, recruitment, selection, training and performance management.

This semester students are working in groups of 5 to 6 and apply their knowledge in marketing to help your organisation seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

Strategic Management focuses on strategy formulation and its implementation from a top managementperspective. An in-depth understanding of business, corporate, and network-level strategies helps studentscreate an innovative approach that connects conventional business practices with the contemporarybusiness world. Students are introduced to international strategies, collaborative innovation strategies,organizational and environmental analyses, and digital platform strategies critical to strategic decision-makingtaking into account corporate governance and corporate social responsibility. Five stages are reviewed:developing a strategic vision and mission; setting objectives; crafting strategies and tactics to achieveorganizational goals; implementing and executing tactics and strategies; and developing the evaluationand measurements of performance. Students develop skills in strategic thinking and analysis, leadership,communication, teamwork and cross-functional integration.

The BUSI 660, a capstone project-based course, is designed for students in the final term of their MBA program. The course has a strong analytical, applied, and experiential orientation. Students work in groups of 4-5 to focus on a challenge/opportunity for the business. The students' process - and ultimate deliverable will include a current analysis of the business, problem or opportunity identification, research (as applicable), recommended solutions/strategy with implementation plan, budget and finally, risk identification and mitigation strategies (again, as applicable). The project can be for a Canadian business of any size, however enterprises run by solo-preneurs would probably not provide the necessary scope.

Seeking organizational growth? Recruit University Canada West students as student-consultants. They'll evaluate your business strategy, suggest improvements, and develop action plans over a semester, using virtual tools for collaboration.These MBA students bring international insights and industry experience, entrepreneurial skills, and strategic thinking to your project. Benefit from their analyses, ideas, recommendations, and practical solutions tailored to your business needs.As a participant, provide a business challenge for the student team to evaluate and propose recommendations for your business. Elevate your organization with fresh perspectives and expert guidance.

This semester, MBA students working in small groups will apply their marketing knowledge to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

This semester students working in groups of 7 to 8 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.

Students will help the company evaluate their current culture and their preferred culture using competing values framework by Quinn and Cameron and OCAI (Organizational Cultural Assessment Instrument) assessment. Students will make recommendations on the preferred culture aligned with company's goals, industry wide trends, current situation, and employees' expectations.What is in there for organizations to invest in organizational culture? Research evidence has reported that organization's culture influences organizational performance, job satisfaction, employee turnover, absenteeism, innovation, agility, engagement, and competitiveness. Research also shows that a toxic culture decreases productivity with 40%, while an effective culture increases productivity with 20%, and a positive culture even with 30-40% (Ocai-online.com).

Students will develop a comprehensive HR strategic analysis for an industry partner (i.e., local companies, community organizations, government agencies, NGOs). Students will research and provide an analysis of a major workplace implementation, such as role of mission, vision, values to HRM; strategic actions, strategic development techniques, HR planning, SHRM suitable to organizational culture, job analysis, organization development strategy, CSR strategy, corporate governance strategy, formulating people management strategy, HRIS strategy. Evaluate the viability of such implementation by addressing the key issues required for success.

This semester students are working in groups of 5 to 6 and apply their knowledge in marketing to help your organisation seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

A post pandemic organization environment has brought an urgent consideration of what is "leadership" in a organization and the demands on organizational culture, structures, systems, and the workplace climate. As your organization considers the meaning of leadership, you will also consider the role organizational culture, structures, systems, and the workplace climate play in creating successful outcomes and what exactly are the unique and proven factors that give meaning to those categories. The students of MBA 601 Leadership in the Global Context will diagnose your current organization "condition" and present a profile best suited to your success in an emerging landscape of opportunity. They will apply proven research and analysis models taught by their professor with experience in analyzing organizational cultures and their link to employee attitudes and actions in over 500 workplaces over the past 30 years.

MBA Students from the University of Canada West will work on an International Marketing challenge/opportunity you want to address. In this project, students will apply their knowledge in international marketing to help your organization seize a global marketing opportunity, develop a strategic international marketing plan, or solve a current global marketing challenge. They can particularly focus on gathering international market intelligence, conducting a cultural and economic analysis of your chosen foreign market, developing entry strategy mode, and developing competitive international marketing strategies. Upon completion of the project, you will receive a detailed report and presentation.

Upper level MBA students, working in small teams, within a variety of business aspects (Marketing; Human Resources; Operations; IT, Finance; or combinations) are able to:gather data analyze and evaluate informationconduct assessmentsevaluate and create strategiesreview and/or design systemsassist in scale-ups or start-upsdesign dashboardsdevelop or re-develop systems/programsdeliver action plans/recommendationswork collaboratively and/or iteratively

Working in groups of 5 to 6, MBA-level students will develop a Digital Marketing Plan to drive online traffic, customer leads and/or online sales. Within the project deliverables they complete audits on the business' current website analytics, SEO and social media presence. Examples include but are not limited to:Situation / Competitive AnalysisDigital marketing strategyDigital marketing tactics, including SEO plan, PPC campaign plan, e-mail marketing plan, social media marketing campaign plan, content calendar, etc. (depending on client's needs)Web analytics, evaluation and control of the digital marketing planThe Digital Marketing Plan should outline the digital strategy and tactics for your company, including all or some of the following sections:Introduction and Company BackgroundSituation AnalysisObjectivesStrategic decisionsDigital Marketing TacticsImplementation / action planConclusion

Working in groups of 5 to 6, MBA-level students will develop a Digital Marketing Plan to drive online traffic, customer leads and/or online sales. Within the project deliverables they complete audits on the business' current website analytics, SEO and social media presence. Examples include but are not limited to:Situation / Competitive AnalysisDigital marketing strategyDigital marketing tactics, including SEO plan, PPC campaign plan, e-mail marketing plan, social media marketing campaign plan, content calendar, etc. (depending on client's needs)Web analytics, evaluation and control of the digital marketing planThe Digital Marketing Plan should outline the digital strategy and tactics for your company, including all or some of the following sections:Introduction and Company BackgroundSituation AnalysisObjectivesStrategic decisionsDigital Marketing TacticsImplementation / action planConclusion