As part of the students Final Exam, they will; without any basis (clients do not have spend anytime with the students), asses your organizations web and e-commerce presences and provide your the client with a detailed report and action plan on how to help you improve and optimize your digital footprint through the following areas: Review and provide a brief report on the current status online (website, social channels, and applications etc.)Complete an Internal (SWOT- TOWS), External (SWOT- TOWS), and GAP to find up tapped opportunity. Build an online strategy to help you realize it.Recommend platforms to support your growth and strengthen your presence (e-commerce, content, e-mail, CRM, platforms)Build a Digital Marketing Plan including SEO, PPC and Content Plan to move towards achieving the overall strategy.Develop a Gantt Implementation Plan of all suggested activities including recommended timelines.

Students will work in small teams to address the need(s) of the business - so you present all your challenges/needs/desires and then each team will address something different. This class has an average of over 8 years work experience, so I anticipate good quality projects.

Students will provide a proposal and a marketing plan to companies.The objective is to:1- Understand the company's current marketing mix and strategies.2- Propose solutions or strategies to improve this.There will be 3 deliverables (please see the deliverables section).

Working in groups of 5 to 6, MBA-level students will develop a Digital Marketing Plan to drive online traffic, customer leads and/or online sales. Within the project deliverables they complete audits on the business' current website analytics, SEO and social media presence. Examples include but are not limited to:Situation / Competitive AnalysisDigital marketing strategyDigital marketing tactics, including SEO plan, PPC campaign plan, e-mail marketing plan, social media marketing campaign plan, content calendar, etc. (depending on client's needs)Web analytics, evaluation and control of the digital marketing planThe Digital Marketing Plan should outline the digital strategy and tactics for your company, including all or some of the following sections:Introduction and Company BackgroundSituation AnalysisObjectivesStrategic decisionsDigital Marketing TacticsImplementation / action planConclusion

Looking to elevate your business, and bring it to the next level? Bring on students from University Canada West to be your student-consultants, in a project-based experience. Students in this course are equipped with fundamental economics tools and methods necessary to understand modern business practice. Students will have investigated the two core pillars of economics: microeconomics and macroeconomics while quantitatively building their analytical skills. Microeconomics pertaining to exploring the behaviour of economic units and their interactions with consumers, firms , and government under conditions of scarcity. Macroeconomics pertaining to concepts of national income, economic growth, international trade, inflation, unemployment, aggregate demand, macroeconomic equilibrium, monetary and fiscal stabilization policies, money and the banking system.

Students will provide a proposal and a marketing plan to companies.The objective is to:1- Understand the company's current marketing mix and strategies.2- Propose solutions or strategies to improve this.There will be 3 deliverables (please see the deliverables section).

Students will develop a comprehensive HR strategic analysis for an industry partner (i.e., local companies, community organizations, government agencies, NGOs). Students will research and provide an analysis of a major workplace implementation, such as role of mission, vision, values to HRM; strategic actions, strategic development techniques, HR planning, SHRM suitable to organizational culture, job analysis, organization development strategy, CSR strategy, corporate governance strategy, formulating people management strategy, HRIS strategy. Evaluate the viability of such implementation by addressing the key issues required for success.

Looking to elevate your business, and bring it to the next level? Bring on students from University Canada West to be your student-consultants, in a project-based experience. Students in this course are equipped with fundamental economics tools and methods necessary to understand modern business practice. Students will have investigated the two core pillars of economics: microeconomics and macroeconomics while quantitatively building their analytical skills. Microeconomics pertaining to exploring the behaviour of economic units and their interactions with consumers, firms , and government under conditions of scarcity. Macroeconomics pertaining to concepts of national income, economic growth, international trade, inflation, unemployment, aggregate demand, macroeconomic equilibrium, monetary and fiscal stabilization policies, money and the banking system.

In this course students will gain knowledge of concepts such as Employer branding, Talent acquisition and retention, recruitment, selection, training and performance management.

This semester, MBA students working in small groups will apply their marketing knowledge to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

This semester MBA students working in small groups will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.

This is a group of talented MBA students who are getting together as teams of 6-8 students and they prepare a comprehensive Marketing Plan for this company.They will receive some information from the company(their business objectives, their products/services, their vision and mission statements,..) and they will take all necessary steps and do all necessary data gathering and analysis to create a successful marketing plan.

Looking to elevate your business, and bring it to the next level? Bring on students from University Canada West to be your student-consultants, in a project-based experience. Students in this course are equipped with fundamental economics tools and methods necessary to understand modern business practice. Students will have investigated the two core pillars of economics: microeconomics and macroeconomics while quantitatively building their analytical skills. Microeconomics pertaining to exploring the behaviour of economic units and their interactions with consumers, firms , and government under conditions of scarcity. Macroeconomics pertaining to concepts of national income, economic growth, international trade, inflation, unemployment, aggregate demand, macroeconomic equilibrium, monetary and fiscal stabilization policies, money and the banking system.

"Workplace wellness is a term" that describes the needs of employees in all organizations during the many ongoing changes in both your external and internal environments. In both my Leadership and Change Management courses at University Canada West in Vancouver, B.C., we deeply explore the proven needs of employees for both emotional and physical wellness, their current situation and the causes, and the proven action that can be taken to ensure a healthy and safe workplace with optimum job satisfaction. We have designed, used, and validated an employee survey tool that gives you more than just "data" but deep, clear-language answers produced through evidence-based scientific methods. My team classes are supervised by me (Dr. Eli Sopow). I have more than 30 years experience in workplace measurements at over 500 workplaces across Canada, including wellness studies for a wide range or organizations ranging from law enforcement to not-for-profit groups.

Working in a team, students will prepare a proposal for the course project company. The proposal will include the following:· Executive summary (no more than one page);· Main objective(s) that you plan to pursue during this project;· A short description of the potential solution you might offer to the company;· Main steps you plan to take to pursue the objectives and find the solution within a clear and structured timeline.· Include at least one visual content (graph or chart). Make sure to use proper and specific data there.· Use at least six references;· Describe at least three steps to pursue the objectives and find the solution· Business model and business structure. How these can be improved?· Their CRM· Their competitive advantage / their competition strategy· Their differentiation strategy· SWOT analysis of the business· You can include Google Analytics· Gantt chart/time frame for the modifications· Budget for changes· (No page limit for your proposal)

Is your leadership aligned with what's needed in an almost post-pandemic world? University Canada West has perfected a proprietary workplace survey that gives you the information you need to see if your leadership styles are in synch with key components of your workplace including key measures of organizational culture, the reporting structure, the core systems in use, and the workplace climate. Called the LEADicator Workplace Alignment Survey, this research tool applied by our MBA students has helped numerous workplaces ensure that the leadership actions they take is actually meeting what is most important to employee well being, productivity, and the need to meet client and customer expectations.

Small businesses face unique challenges that can impede productivity and result in costly turnover. In this project, teams of business students with backgrounds in entrepreneurship, human resources, and organizational behaviour will analyze your organization’s structure and management to develop recommendations for improvement.

Further details can be discussed: business proposal, strategy or plan, market research and final presentation. You will receive all team proposals/plans and presentations.

Small businesses face unique challenges that can impede productivity and result in costly turnover. In this project, teams of business students with backgrounds in entrepreneurship, human resources, and organizational behaviour will analyze your organization’s structure and management to develop recommendations for improvement.Please, read the description attentively before requesting the details.

Students, led by a senior consultant with over 20 years experience, will engage your senior leaders in a series of focus groups to extract your core values.You will receive a core values model based on which you can shape your corporate culture, hire new employees, use to design your vision, and mission statements, and even incorporate into your leadership development programs.This course is adaptable and can be customized to your needs.

Students will assess the current state of the organization for transforming to the digital state. This can include moving from paper to digitized records or from one form of digitization to another.Students will understand the application of technologies like Big Data, AI, Blockchain, Cybersecurity in the operation and management level of an organization.

Looking to elevate your organization, and bring it to the next level? Bring on students from University Canada West to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools.Students in this course can design strategies, policies, procedures, systems, and structures required to successfully operate in a business context. Students also examine the key OBHR tools considered as a set of business "best practices" to support and advise managers/leaders, and employees to be successful in the contemporary work environment.

Looking to elevate your organizations, and bring it to the next level? Bring on students from University Canada West to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools.Attracting the right people and developing them to achieve organizational goals are critical functions for all types and sizes of organizations. The focus of this course is Human Resource Management (HRM) cycle of employer branding, recruitment, selection, training, performance management, and internal career planning.

Looking to elevate your organizations, and bring it to the next level? Bring on students from University Canada West to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools.Students explore a systematic framework for designing a compensation package that adds value to an organization. They examine labour unions and the labour laws of Canada and British Columbia as well as employee satisfaction & retention, employee benefits and compensation, occupation health and safety, and employee separation.

Looking to elevate your organizations, and bring it to the next level? Bring on students from University Canada West to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools.Students in this program are looking to conduct a basic job analysis and apply this understanding of job requirements to other human resource management systems such as selection, performance appraisal, and compensation. They're also looking to analyze business challenges involving human resource systems.

Looking to elevate your organizations, and bring it to the next level? Bring on students from University Canada West to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools.Students in this program are looking to conduct a basic job analysis and apply this understanding of job requirements to other human resource management systems such as selection, performance appraisal, and compensation. They're also looking to analyze business challenges involving human resource systems.

Further details can be discussed: business proposal, strategy or plan and final presentation. You will receive all team proposals/plans and presentations.

Marketing Communication Strategies. Communication with customers. Advertising.

Looking to elevate your business, and bring it to the next level? Bring on students from University Canada West to be your student-consultants, in a project-based experience. Students in this course are equipped with fundamental economics tools and methods necessary to understand modern business practice. Students will have investigated the two core pillars of economics: microeconomics and macroeconomics while quantitatively building their analytical skills. Microeconomics pertaining to exploring the behaviour of economic units and their interactions with consumers, firms , and government under conditions of scarcity. Macroeconomics pertaining to concepts of national income, economic growth, international trade, inflation, unemployment, aggregate demand, macroeconomic equilibrium, monetary and fiscal stabilization policies, money and the banking system.

Looking to elevate your organizations, and bring it to the next level? Bring on students from University Canada West to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools.Students in this program are looking to conduct a basic job analysis and apply this understanding of job requirements to other human resource management systems such as selection, performance appraisal, and compensation. They're also looking to analyze business challenges involving human resource systems.