Marketing Plan
Timeline
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September 29, 2023Experience start
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December 2, 2023Experience end
Categories
Marketing analytics Market research Marketing strategySkills
strategic marketing marketing research marketing master of business administration (mba) marketing planning researchDuring this term (Fall), groups of 7 MBA students will utilize their marketing knowledge to assist your organization in seizing a marketing opportunity, devising a strategic marketing plan, or resolving a current marketing challenge. They will employ marketing research, strategy, digital promotional tools, and industry best practices to develop a comprehensive report and presentation.
Students are required to hand in a comprehensive report or Marketing Plan of 10-15 pages, which should encompass their research, analysis, insights, and recommendations.
Furthermore, students are expected to provide a pdf/ppt slide deck condensing their main findings and recommendations, which will be shared with the company's employees.
Finally, students are given 15 minutes to present their crucial findings and recommendations during a presentation.
Project timeline
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September 29, 2023Experience start
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December 2, 2023Experience end
Project Examples
Marketing, Market research, Marketing analysis, Promotion
Timeline
-
September 29, 2023Experience start
-
December 2, 2023Experience end