Marketing Plan

MRKT 621
Closed
University Canada West
Vancouver, British Columbia, Canada
Eleazar Noel He / Him
Faculty
5
Timeline
  • September 29, 2023
    Experience start
  • December 2, 2023
    Experience end
Experience
2/5 project matches
Dates set by experience
Preferred companies
Canada
Any company type
Any industries
Categories
Marketing analytics Market research Marketing strategy
Skills
strategic marketing marketing research marketing master of business administration (mba) marketing planning research
Learner goals and capabilities

During this term (Fall), groups of 7 MBA students will utilize their marketing knowledge to assist your organization in seizing a marketing opportunity, devising a strategic marketing plan, or resolving a current marketing challenge. They will employ marketing research, strategy, digital promotional tools, and industry best practices to develop a comprehensive report and presentation.

Learners
Graduate
Any level
30 learners
Project
15 hours per learner
Learners self-assign
Individual projects
Expected outcomes and deliverables

Students are required to hand in a comprehensive report or Marketing Plan of 10-15 pages, which should encompass their research, analysis, insights, and recommendations.


Furthermore, students are expected to provide a pdf/ppt slide deck condensing their main findings and recommendations, which will be shared with the company's employees.


Finally, students are given 15 minutes to present their crucial findings and recommendations during a presentation.

Project timeline
  • September 29, 2023
    Experience start
  • December 2, 2023
    Experience end
Project Examples

Marketing, Market research, Marketing analysis, Promotion