MRKT 627 – International Marketing (Khamisi)
General
- Graduate; 1st year
- 35 learners; teams of 7
- 30 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 1 projects wanted
- Anywhere
- Academic experience
- Any company type
- Any industries
Categories
Skills
Project timeline
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March 26, 2024Experience start
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May 3, 2024Proposal
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June 1, 2024Experience end
Timeline
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March 26, 2024Experience start
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May 3, 2024Proposal
Here students will submit a proposal to clarify the scope and extent of their marketing plan.
Clients will review the proposals and will add any scope that they feel will add value to this group effort(in the extent of this marketing plan).
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June 1, 2024Experience end
Overview
- Details
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MBA Students from the University of Canada West will work on an International Marketing challenge/opportunity you want to address. In this project, students will apply their knowledge in international marketing to help your organization seize a global marketing opportunity, develop a strategic international marketing plan, or solve a current global marketing challenge. They can particularly focus on gathering international market intelligence, conducting a cultural and economic analysis of your chosen foreign market, developing entry strategy mode, and developing competitive international marketing strategies. Upon completion of the project, you will receive a detailed report and presentation.
- Learner skills
- Global marketing, Master of business administration (mba), International marketing, Market intelligence, Foreign market, Economic analysis, Research
- Deliverables
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Students will submit a detailed report including their research, analysis, insights, and recommendations.
Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.
10-15 minute presentation of key findings and recommendations.
Project Examples
Before entering your organization into the international landscape it is important to have an understanding of how to successfully market your product/service. MBA level student-consultants in groups of 5-6 will spend 20+ hours conducting preliminary research and analysis to develop a marketing report detailing a plan for your organization to go global.
Some areas that these students can help you to understand include but are not limited to:
- How to reach your target market in the country of choice
- Most effective marketing techniques for the area of choice
- Analysis of the effectiveness of entering the market of choice.
- Generate an approach for identifying and analyzing the key cultural and environmental characteristics of any nation or global region
The expectation is that the students would execute all the required marketing functions (for example; market research, market analysis, promotion, pricing, and distribution). A global marketing strategy can help your organization improve product/service effectiveness, give a strong competitive edge, or heighten customer awareness. Take this opportunity to analyze how you could benefit from expanding internationally.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Are you able to share information about the companies you are working with? Can you share your current target market, your intended target market, the objectives of this expansion, which products are selling in your current market, and which products are you looking to sell in your intended market?
We prefer to work with companies who are based in North America, ideally looking to expand into Latin/South America, Australia and Europe
Can you provide your current marketing plan and budget? We require enough data to be able to deliver a 1 year marketing plan to you.