Managing a cross-cultural organization is not a simple task. Different cultures make different assumptions when they have to make decisions. Companies must make sure that employees with different cultures work together at their best. Ignoring cross-cultural issues might cause severe damages to the organization. In this course, students will identify and examine current trends and issues as they pertain to hiring/retaining/motivating a team or key individuals in this context.Students in teams of five (each with a team lead) from University Canada West will develop an action plan that addresses a leadership or management challenge currently faced by your organization.Based on the information you provide, consultant teams will deliver an action plan that accounts for your unique circumstances and outlines a path to a more engaged and productive team.

This semester students working in groups of 5 to 6 will apply their knowledge in digital marketing to helping your organization develope a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice.

Virtual Internship Opportunity for MBA students: Bring on one or more students from the Vancouver-based University of Canada West (UCW) in the Master of Business Administration (MBA) program to be your virtual interns, in a project-based experience. Students will work on one or more business projects of your choosing over the internship period, connecting with you as needed with virtual communication tools. Students are available from April to July. After identifying a challenge, students propose ways to solve it and build a strategic plan. They present a video story outlining their activities, their contribution to the organization, analysis of the internship experience, and their recommendations for a solution to the challenge.Due to COVID-19 restrictions, virtual student placements are preferred. In-person student placements will be considered on a case-by-case basis, depending on local COVID-19 restrictions.

This semester students work on managing marketing activities by exploring the process of planning and executing the concept, pricing, promotion and distribution of goods and services and practice required to implement marketing strategies. They will work in groups and spending on the projec and there is a chance to keep groups flexible.

Managing a cross-cultural organization is not a simple task. Different cultures use different assumptions when they have to make decisions. Companies must make sure that employees with different cultures work together at their best. Ignoring cross-cultural issues might cause severe damages to the organization. In this course, students will identify and examines current trends and issues of intercultural communication.

Small businesses face unique challenges that can impede productivity and result in costly turnover. In this project, teams of business students with backgrounds in entrepreneurship, human resources, and organizational behaviour will analyze your organization’s structure and management to develop recommendations for improvement.

Managing a cross-cultural organization is not a simple task. Different cultures make different assumptions when they have to make decisions. Companies must make sure that employees with different cultures work together at their best. Ignoring cross-cultural issues might cause severe damages to the organization. In this course, students will identify and examine current trends and issues as they pertain to hiring/retaining/motivating a team or key individuals in this context.Students in teams of five (each with a team lead) from University Canada West will develop an action plan that addresses a leadership or management challenge currently faced by your organization.Based on the information you provide, consultant teams will deliver an action plan that accounts for your unique circumstances and outlines a path to a more engaged and productive team.

Students will be working in groups of 4 to 6 and will apply their knowledge in digital marketing to helping your organization to understand your social media presence.

The teams will apply their international and entrepreneurial knowledge, as MBA students with critical analyses/strategies/design skills to develop strategic management ideas in your organization. The teams will complete an analysis and provide strategic recommendations, practical options, and design an action plan appropriate to your business situation, with your direction.As a participating organization, you will provide a specific question, business issue/ challenge, or opportunity that will be the focus of the student team review. Time will need to be provided for Q&A by students between April 11 and Jun 11, 2022. You will also need to kickoff your project request on Wed. April 13, 2022, in each of the 3 sections at 11 AM, 1:30 P, and 6 PM PT with a 30 - 45 minute overview and Q&A session. In Week 6 (May 16-18 - To be scheduled) a Midterm review will be presented to you by the students. The Final review will be presented between June 13 and June 22, 2022 (To be scheduled).

Students, led by a senior consultant with over 20 years experience, will engage your senior leaders in a series of focus groups to extract your core values.You will receive a core values model based on which you can shape your corporate culture, hire new employees, use to design your vision, and mission statements, and even incorporate into your leadership development programs.This course is adaptable and can be customized to your needs.

This semester, MBA students working in small groups will apply their marketing knowledge to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

This semester MBA students working in small groups will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.

This semester MBA-level students working in groups of 5 to 7 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice.

This semester students working in small groups will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.Learner skillsSales & marketing, Business strategy, Marketing strategy, Communication, ResearchDeliverablesStudents will submit a 10 page report including their research, analysis, insights, and recommendations.Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.

Companies will benefit at least 5 (up to 12) groups of MBA students who will provide them with integrated marketing strategy and plan. The marketing plan will consist follows.Mission and vision (based on business owner or executives provision).Situational and environmental analysis.Marketing strategy covers Segmentation, Targeting, and Positioning (STP) and marketing mix Product, Price, Place, and Promotion 4P.Marketing plan performance evaluation matrix.

This semester students work on a detailed Integrated marketing communications (IMC) plan. They will critically analyze the current environment, the company's strengths and weaknesses and a section on how to improve its promotional stance or solve a current marketing communication challenge. They will try to develop a Marketing promotional Plan to drive online traffic, customer leads and/or online sales. The students will use marketing research (secondary), strategy, digital promotional tools and marketing best practices to create a report and presentation. They will work in groups of 4 to 5 students, but there is a chance to keep groups flexible.

These students come from various countries with several years work experience in different fields. From architecture and engineering to hotel and hospitality management, finance and insurance, international marketing and trade and HR. The projects will be completed April through June 2024

Seeking organizational growth? Recruit University Canada West students as student-consultants. They'll evaluate your business strategy, suggest improvements, and develop action plans over a semester, using virtual tools for collaboration.These MBA students bring international insights and industry experience, entrepreneurial skills, and strategic thinking to your project. Benefit from their analyses, ideas, recommendations, and practical solutions tailored to your business needs.As a participant, provide a business challenge for the student team to evaluate and propose recommendations for your business. Elevate your organization with fresh perspectives and expert guidance.

This semester MBA-level students working in groups of 5 to 7 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management, and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practice.

Companies will benefit at least 5 (up to 12) groups of MBA students who will provide them with integrated marketing strategy and plan. The marketing plan will consist follows.Mission and vision (based on business owner or executives provision).Situational and environmental analysis.Marketing strategy covers Segmentation, Targeting, and Positioning (STP) and marketing mix Product, Price, Place, and Promotion 4P.Integrated Marketing Communication (IMC) plan.Marketing plan performance evaluation matrix.

Seeking organizational growth? Recruit University Canada West students as student-consultants. They'll evaluate your business strategy, suggest improvements, and develop action plans over a semester, using virtual tools for collaboration.These MBA students bring international insights and industry experience, entrepreneurial skills, and strategic thinking to your project. Benefit from their analyses, ideas, recommendations, and practical solutions tailored to your business needs.As a participant, provide a business challenge for the student team to evaluate and propose recommendations for your business. Elevate your organization with fresh perspectives and expert guidance.

Working in a team, students will prepare a Business Analysis report as well as a treatment plan for the expansion/ improvement of the business.

Students will help the company evaluate their current culture and their preferred culture using competing values framework by Quinn and Cameron and OCAI (Organizational Cultural Assessment Instrument) assessment. Students will make recommendations on the preferred culture aligned with company's goals, industry wide trends, current situation, and employees' expectations.What is in there for organizations to invest in organizational culture? Research evidence has reported that organization's culture influences organizational performance, job satisfaction, employee turnover, absenteeism, innovation, agility, engagement, and competitiveness. Research also shows that a toxic culture decreases productivity with 40%, while an effective culture increases productivity with 20%, and a positive culture even with 30-40% (Ocai-online.com).

The teams will apply their international and entrepreneurial knowledge, as MBA students with critical analyses/strategies/design skills to develop ideas in your organization's. The teams will complete an analysis and provide strategic recommendations, practical options, and design an action plan appropriate to your business situation, with your direction.As a participating organization, you will provide a specific question, business issue/ challenge, or opportunity that will be the focus the student team review.

In this course students will gain knowledge of concepts such as Employer branding, Talent acquisition and retention, recruitment, selection, training and performance management.

In this course students will gain knowledge of concepts such as Employer branding, Talent acquisition and retention, recruitment, selection, training and performance management.

This semester students are working in groups of 5 to 6 and apply their knowledge in marketing to help your organisation seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

Strategic Management focuses on strategy formulation and its implementation from a top managementperspective. An in-depth understanding of business, corporate, and network-level strategies helps studentscreate an innovative approach that connects conventional business practices with the contemporarybusiness world. Students are introduced to international strategies, collaborative innovation strategies,organizational and environmental analyses, and digital platform strategies critical to strategic decision-makingtaking into account corporate governance and corporate social responsibility. Five stages are reviewed:developing a strategic vision and mission; setting objectives; crafting strategies and tactics to achieveorganizational goals; implementing and executing tactics and strategies; and developing the evaluationand measurements of performance. Students develop skills in strategic thinking and analysis, leadership,communication, teamwork and cross-functional integration.

The BUSI 660, a capstone project-based course, is designed for students in the final term of their MBA program. The course has a strong analytical, applied, and experiential orientation. Students work in groups of 4-5 to focus on a challenge/opportunity for the business. The students' process - and ultimate deliverable will include a current analysis of the business, problem or opportunity identification, research (as applicable), recommended solutions/strategy with implementation plan, budget and finally, risk identification and mitigation strategies (again, as applicable). The project can be for a Canadian business of any size, however enterprises run by solo-preneurs would probably not provide the necessary scope.

Seeking organizational growth? Recruit University Canada West students as student-consultants. They'll evaluate your business strategy, suggest improvements, and develop action plans over a semester, using virtual tools for collaboration.These MBA students bring international insights and industry experience, entrepreneurial skills, and strategic thinking to your project. Benefit from their analyses, ideas, recommendations, and practical solutions tailored to your business needs.As a participant, provide a business challenge for the student team to evaluate and propose recommendations for your business. Elevate your organization with fresh perspectives and expert guidance.