SimplyFloss, a brand under SimplyDental Products Inc., is seeking to enhance its social media presence and engagement across multiple platforms, including Facebook, LinkedIn, TikTok, and Instagram. The goal of this project is to develop a comprehensive social media marketing strategy that leverages the unique features and audiences of each platform to increase brand awareness and customer engagement. Students will analyze current trends, audience demographics, and platform algorithms to create targeted advertising campaigns. The project will provide an opportunity for learners to apply their knowledge of digital marketing, social media analytics, and content creation. By focusing on these platforms, SimplyFloss aims to reach a broader audience and establish a stronger online presence in the dental care industry.

The project deliverables include a detailed social media marketing plan that outlines strategies for each platform, including content calendars, ad campaign proposals, and performance metrics. Students will also create sample content for each platform, demonstrating their understanding of platform-specific best practices. Additionally, a presentation summarizing the strategy and expected outcomes will be delivered to SimplyFloss's marketing team.