Iron & Earth is seeking to optimize the visibility of its Climate Career Portal, an online platform dedicated to supporting individuals in transitioning to careers in the green economy. The current challenge is to improve search engine results when job seekers are using keywords such as "green jobs" and "sustainability careers." This project aims to enhance the portal's search engine optimization (SEO) to increase traffic and engagement from users interested in sustainable career opportunities. The goal is to ensure that the portal ranks higher in search results, making it more accessible to individuals seeking information and opportunities in the green economy. By applying SEO best practices, learners will help Iron & Earth reach a broader audience and support more people in their career transitions.

The project deliverables include a comprehensive SEO audit report of the Climate Career Portal, identifying current strengths and areas for improvement. Learners will also develop an SEO strategy document outlining recommended changes and optimizations that can be executed by the team's UI/UX Designer and full stack Developer to improve SEO. Finally, a presentation summarizing the findings and proposed strategies will be delivered to Iron & Earth's team.