DermaSculpt Inc., specializing in non-surgical cosmetic and medical injectable treatments, is seeking to enhance its digital presence to engage with its target audience. The project involves developing a comprehensive marketing plan that includes a detailed competitor analysis to identify market trends and opportunities. Additionally, the project aims to establish a strong brand identity by leveraging existing assets, such as the company logo, to create a cohesive social media presence. Furthermore, the project will focus on improving the aesthetics of the company's website to increase advertising exposure and attract more visitors. By applying classroom knowledge in marketing, branding, and web design, learners will gain practical experience in executing a real-world project.

The project deliverables include a detailed marketing plan that outlines strategies for market penetration and competitor positioning. A comprehensive brand identity guide will be created, featuring social media strategies and content ideas. Additionally, a redesigned website mockup will be provided, showcasing enhanced aesthetics and user experience improvements. These deliverables will collectively contribute to strengthening DermaSculpt Inc.'s digital footprint.