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La Calebasse The Calabash
Québec City, Quebec, Canada
Adama KONSEIGA
CEO
(11)
4
Project
Academic experience
60 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Competitive analysis Financial modeling Marketing strategy
Skills
competitive analysis market analysis business planning preparing executive summaries financial forecasting business strategies market research timelines french language milestones (project management)
Details

La Calebasse The Calabash is seeking to update its current business plan to align with new strategic goals and market conditions for the period of 2025-2027. The existing plan needs a comprehensive review to incorporate recent industry trends, competitive analysis, and potential growth opportunities. This project provides learners with the opportunity to apply their knowledge of business strategy, market research, and financial forecasting. The goal is to create a refined and actionable business plan that reflects the company's vision and objectives for the next three years. Key tasks include analyzing the current business environment, identifying strengths and weaknesses, and suggesting strategic initiatives that can drive growth and sustainability.

Deliverables

The project deliverables will include a revised business plan document that outlines strategic goals, market analysis, and financial projections for 2025-2027. Learners will also provide a presentation summarizing their findings and recommendations. Key components of the deliverables will be an executive summary, SWOT analysis, and a detailed action plan with timelines and milestones.

Pay attention to the set of assumptions for financial projections, given that the financial outcomes of the previous business plan outperformed.

It is important also to confirm the shares of 3 departments: resstaurant, grocery and catering services.

Please add a version in french.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
Québec City, Quebec, Canada
2 - 10 employees
Consumer goods & services, Food & beverage, Retail, Sales
Representation
Minority-Owned Small Business

The true flavors of the tropics in the heart of Quebec City, in an exotic atmosphere that transports you to the heart of Africa. The restaurant awaits you, whether you're solo, with a loved one, in a group or with the family, just like at home. You'll also find a tropical delicatessen.

Business strategy
Communications
Competitive analysis
Market expansion
Market research
Operations
Product management
Product or service launch
Project management
Sales strategy
Computer science & IT
Artificial intelligence
Cloud technologies
Databases
Hardware
Information technology
Machine learning
Mobile app development
Networking
Security (cybersecurity and IT security)
Software development
Website development
Data
Data analysis
Data modelling
Data science
Data visualization
Design & creative
Architecture & design
Branding & style guides
Fashion design
Graphic design
Illustration
Interior design
UI design
UX design
Videography
Engineering & manufacturing
Chemical engineering
Civil engineering
Electrical engineering
Engineering project management
Hardware product design
Mechanical engineering
Robotics
Supply chain optimization
Finance
Accounting
Economics
Financial modeling
Financial services
Investment
Risk, audit and compliance
Human resources
Change management
Compensation analysis
Employee benefits
Employee retention
Internal communications
Leadership
Organizational structure
Talent recruitment
Training & development
Workplace culture
Workplace health/wellness
Marketing
Advertising
Customer segmentation
Digital marketing
Lead generation
Marketing analytics
Marketing strategy
Public relations
Search engine optimization
Medicine & health
Biotechnology
Healthcare
Public health
Social impact
Writing
Copy writing
Creative writing
Grant writing
Translation
Other
Education
Gender studies
History
Hospitality, tourism & culinary arts
Humanities
Law and policy
Media
Scientific research
Visual arts
Beginner
Intermediate
Advanced
Very flexible
Moderately flexible
Not flexible
No poverty
Zero hunger
Good health and well-being
Quality education
Gender equality
Clean water and sanitation
Affordable and clean energy
Decent work and economic growth
Industry, innovation and infrastructure
Reduced inequalities
Sustainable cities and communities
Responsible consumption and production
Climate action
Life below water
Life on land
Peace, justice and strong institutions
Partnerships for the goals
0 - 1 employees
2 - 10 employees
11 - 50 employees
51 - 200 employees
201 - 500 employees
501 - 999 employees
1000+ employees
advanced manufacturing
academic association
agriculture
airlines, aviation & aerospace
apparel & fashion
arts
automotive
banking & finance
business & management
business services
construction, engineering & trades
consumer goods & services
cosmetics & beauty
defense & security
education
energy
entertainment
environment
events services
food & beverage
government
hospitality
hospital, health, wellness & medical
human resources & recruitment
individual & family services
insurance
it & computing
legal
liquor, wine & spirits
manufacturing
marketing & advertising
media & production
mining, forestry & fishery
non-profit, philanthropic & civil society
public relations & communications
publishing & printing
real estate
retail
sales
science
sports & fitness
technology
telecommunications
trade & international business
transport, trucking & railroad
travel & tourism
clean technology
Any
English
French (Canada)
Yes
No