FORTNBIZ Inc. is seeking to expand its market presence and drive business growth. The project involves conducting comprehensive market research to identify potential new markets and customer segments. Learners will analyze current market trends, assess competitive landscapes, and identify opportunities for FORTNBIZ to differentiate itself. The goal is to develop a strategic plan that outlines actionable steps for market entry and expansion. This project allows learners to apply their knowledge of business strategy, marketing, and competitive analysis in a real-world context. By focusing on a specific industry or geographic region, learners will gain insights into the challenges and opportunities of market expansion.

The deliverables for this project include a detailed market research report, a competitive analysis matrix, and a strategic business growth plan. The market research report should highlight key findings and insights about potential markets. The competitive analysis matrix will compare FORTNBIZ with its main competitors. The strategic plan should outline clear, actionable steps for market entry and expansion, supported by data and analysis.