Findjoo, a company specializing in membership management and event registration solutions, seeks to enhance its marketing strategy to increase brand awareness and customer engagement. The current marketing efforts have shown potential, but there is a need for a more structured and targeted approach. The goal of this project is to analyze the existing marketing strategies, identify areas for improvement, and propose actionable recommendations. Learners will apply their knowledge of marketing principles, digital marketing tools, and consumer behavior to develop a comprehensive strategy. The project will focus on digital marketing channels, including social media, email marketing, and content marketing, to reach a broader audience and improve customer retention.

The deliverables for this project will include a detailed marketing strategy report outlining the analysis of current efforts and proposed improvements. Key components will be a SWOT analysis, target audience identification, and a digital marketing plan with specific tactics for social media, email, and content marketing. Additionally, a presentation summarizing the findings and recommendations will be prepared for the company's review. The deliverables should provide clear, actionable insights that Findjoo can implement to enhance its marketing efforts.