Project scope
Categories
Market research Competitive analysis Market expansion Event planning Marketing analyticsSkills
business model innovation strategic planning market analysis strategic thinking problem solving marketing researchAt Hola Café & Market, we are passionate about delivering authentic cuisine and exceptional event experiences. As we continue to grow our catering and event planning services, we are eager to collaborate with bright and motivated students to gain deeper insights into our target market and the broader industry landscape.
Your Role:
- Understand our core values, unique products, and exceptional services.
- Conduct thorough research to learn our target audience and assess our market potential.
- Analyze the competitive landscape to identify trends, opportunities, and challenges within the industry.
- Develop innovative strategies to enhance our brand positioning, elevate our offerings, and strengthen our market presence.
Bonus Challenge:
Propose creative strategies to differentiate Hola Café & Market from our competitors, ensuring we remain a top choice for customers seeking authentic and memorable experiences.
By the end of the project, students should demonstrate:
- Students will gain a deep understanding of Hola Café & Market's unique Colombian cuisine and event planning services, including the vision for the one-stop-shop.
- Through thorough research, students will identify key demographics, preferences, and behaviors of our target audience, as well as assess our growth potential within the market.
- Students will analyze the competitive landscape, identifying industry trends and opportunities for differentiation.
- Students will propose innovative strategies to enhance our market positioning and service offerings, contributing to the development of our one-stop-shop project.
Bonus Steps Would Include:
- Students will propose creative strategies to highlight and leverage Hola Café & Market's unique strengths and differentiators in the market.
Final Deliverables Should Include:
- A comprehensive document detailing research findings, strategic recommendations, and proposed innovations for the one-stop-shop project.
- An engaging presentation summarizing the key insights and strategies, to be delivered to our leadership team for feedback and discussion.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Hola Café & Market is a dynamic hub in Burlington, Ontario, where community and culture converge. We embrace the "Hola" mindset, focusing on creating authentic connections and memorable experiences.
Our innovative one-stop-shop project simplifies event planning, offering a seamless, stress-free service that brings clients' visions to life. Through our distribution program, we extend our reach, ensuring that the essence and quality of Hola is accessible to all.
Join us in celebrating community, culture, and connection at Hola Café & Market.