I Love High Fashion Inc. is launching a new line of luxury silk and cotton sustainable scarves, and the goal is to create a comprehensive digital marketing strategy to promote this product line via e-commerce. The project involves developing a brand strategy that highlights the unique features of the scarves, such as their sustainability and luxury appeal. Learners will create marketing collateral, including visuals and copy, to be used across various digital platforms. The project will also involve designing and implementing a social media marketing plan, utilizing AI models to enhance product visibility on Instagram and Facebook. Additionally, learners will focus on SEO strategies to improve the product's online presence and drive high conversion rates. The project aims to provide a practical application of digital marketing concepts learned in the classroom.

The project deliverables include a comprehensive digital marketing strategy document, which outlines the brand strategy and marketing collateral for the new scarf line. Learners will also produce a social media marketing plan, complete with AI-enhanced visuals for Instagram and Facebook. Additionally, an SEO strategy report will be developed, detailing keyword research and optimization techniques to increase online visibility and conversion rates. These deliverables will demonstrate the application of digital marketing skills in a real-world context.