Project scope
Categories
Data analysis Customer segmentation Digital marketing Marketing analyticsSkills
user experience (ux) user research behavioral analytics data analysis data-driven decision making usability testing usability e-commerce digital marketingmyAIpathway Inc. seeks to enhance the user experience of its ecommerce platform by conducting a comprehensive user testing project. The primary goal is to identify usability issues and gather insights into user behavior and preferences. This project will enable learners to apply their knowledge of user experience design and analysis, focusing on real-world ecommerce challenges. The tasks involve designing and conducting user tests, collecting and analyzing data, and identifying key areas for improvement. The project is structured to be completed within 80 hours by a team of learners specializing in user experience or digital marketing. By the end of the project, learners will have gained practical experience in user testing methodologies and data-driven decision-making.
The project deliverables include a detailed report summarizing the user testing process, findings, and recommendations for platform improvements. Additionally, the team will present a slide deck highlighting key insights and actionable suggestions. The deliverables should be clear, concise, and supported by data collected during the testing phase.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
myAIpathway Inc. is a digital services company specializing in developing custom web applications. Our FRED marketplace solution is our flagship product for the agriculture community. The FRED platform also offers a developing knowledge base for the target demographic to train and use Large Language Models (LLMs) that is unique to their cultural needs.