Project scope
Categories
Communications Market research Project management Financial modeling Market expansionSkills
No skills listedThe project focuses on developing a comprehensive market analysis and growth strategy for EDGY TV & Magazine, a multicultural media company.
The goal is to expand the company's audience and revenue potential by identifying new market segments and enhancing current offerings. Students will analyze current market trends, audience demographics, and competitor strategies to propose actionable insights.
The project will require learners to apply marketing theories and data analysis skills to assess the company's current position and potential growth avenues.
The outcome should be a well-researched strategy that aligns with EDGY's brand values and targets diverse cultural audiences effectively.
Project outcomes and deliverables: The deliverables for this project include a detailed market analysis report and a strategic growth plan.
The report should cover audience demographics, competitor analysis, and potential market segments. The growth plan should outline specific strategies for audience engagement and revenue enhancement, supported by data-driven insights and recommendations.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
We are an international start up and our mission is promoting multiculturalism and the vision is to proceed to the growth of our multicultural medias such as channels EdgyTV, Edgy Mag, MAMA BENZ TV & Mama Benz Mag, worldwide.
Our mission is to promote multiculturalism because we believe in human unity across different cultures.
We believe that Mama Benz Mag will bring unique values and capabilities to your students, to the international communities in Canada.
We will together accelerate the development and growth that will create employment, help women empowerment and give a voice to the unknown people from immigration that need dignity.
We believe we could drive growth strategy, by doing quality content supported by good management