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Social Media Content Creation

Open
Synclusiv Inc.
Synclusiv Inc.
Montreal, Quebec, Canada
GP
Gabrielle Piggott She / Her
Consultation
3
Preferred learners
  • Anywhere
  • Academic experience or paid work
Categories
Marketing Graphic design Communications Advertising Copy writing Social media marketing
Project scope
What is the main goal for this project?

The main goal of the project is to support the content creation for Synclusiv Inc.'s social media accounts. Learners will be responsible for conceptualizing, creating, and executing engaging content across our social media channels to increase brand awareness, drive engagement, and grow our online community.

What tasks will learners need to complete to achieve the project goal?

By the end of the project, learners should complete the following tasks:


  • Content Creation: Develop innovative and compelling content (including but not limited to images, videos, GIFs, infographics, and written posts) tailored for each social media platform (Instagram, LinkedIn, and Youtube).
  • Content Planning: Collaborate with the marketing team to develop content calendars aligned with the overall marketing strategy and campaign objectives.
  • Visual Storytelling: Use visual storytelling techniques to communicate brand messages, showcase products/services, and evoke emotions among our target audience.
  • Trend Monitoring: Stay up-to-date with social media trends, platform updates, and industry best practices to incorporate into content strategies.
  • Community Engagement: Monitor social media channels, respond to comments/messages, and engage with followers to foster meaningful interactions and build relationships.
  • Partnerships: Identify and collaborate with relevant partners, and brand ambassadors to amplify reach and engagement.
How will you support learners in completing the project?

The team will support and supervise the intern in understanding the Marketing and Communications strategy and will support the execution of this strategy. The intern will be integrated into the team meetings so they can gain an understanding of how a consulting firm works and to gain a deeper understanding of DE&I.

What skills or technologies will help learners to complete the project?

To successfully complete this project, learners should have or be willing to learn


  • Strong written and verbal communication skills in English and/or French, with meticulous attention to detail.
  • Proficiency in using graphic design tools and video editing software such as Canva Pro.
  • Knowledge of social media algorithms, content optimization strategies, and analytics tools.
  • Ability to multitask, prioritize tasks, and work effectively in a fast-paced environment.
  • Creative and imaginative, with a passion for storytelling and visual aesthetics.
  • Willingness to adapt to changing priorities and learn and grow in a dynamic industry landscape.
Supported causes
Reduced inequalities
About the company

Synclusiv strives to create organizations that reflect the communities where they are based and that they serve. Through inclusive workplaces, members of underrepresented groups will be welcomed as clients and thrive as employees.

WHY SYNCLUSIV?
We transform organizations by integrating inclusion into people’s mindsets and behaviours.
We deconstruct traditional organizational systems to deliver more inclusive outcomes.
We provide leadership resources designed specifically to set up members of under-represented groups for success.
We create a community of inclusive-minded people and organizations committed to collective and sustainable impact.