Toronto Dating Hub seeks to increase event signups and coaching service clients through a comprehensive growth and sales strategy. This project will involve analyzing current participation data, identifying target demographics, and researching effective business growth and sales techniques. The goal is to create a detailed plan (involving marketing, content, and sales) that Toronto Dating Hub can implement to boost event attendance/ticket sales, coaching clients, and overall engagement.

Analyzing Existing Data:

• Collect and review current and historical participation/client data and learnings
• Identify trends, gaps, and patterns in participation.
• Determine key factors influencing participation and conversion rates.

Researching Successful Growth Strategies:

• Study growth strategies used by similar organizations and competitors in the industry (i.e. dating coaches, matchmakers, singles events, etc)
• Identify best practices and innovative approaches.
• Assess the applicability of these strategies to Toronto Dating Hub.

Identifying and Profiling Target Demographics:

• Conduct market research to identify potential event attendees & coaching clients
• Develop detailed profiles of target demographics, including age, gender, interests, and geographic location.
• Understand the preferences and behaviours of these demographics.

Developing a Multi-Channel Growth and Sales Strategy:

• Referral Programs: Explore the possibility of implementing referral programs where attendees can invite friends and earn rewards or discounts.
• Partnerships and Collaborations: Partner with local businesses, influencers, media outlets, and other organizations to co-promote events and expand reach.
• Sales Funnel Optimization: Map out the attendee journey and optimize each stage of the sales funnel, from awareness to conversion. Use data analytics to identify drop-off points and improve conversion rates.
• Any other suggestions or strategies

Creating a Timeline and Budget for Implementation:

• Develop a realistic timeline for the implementation of the growth and sales strategy.
• Create a detailed budget, outlining the costs associated with each component of the strategy (if applicable).

Final Deliverables:

Detailed Report:

• Analysis of Existing Data
• Target Demographics Profiles.
• Strategic Recommendations.

Multi-Channel Growth and Sales Strategy:

• A comprehensive plan with growth opportunities and recommendations.

Implementation Plan for Timeline and Budget:

• A step-by-step timeline for executing the strategy.
• A detailed budget with projected costs.

• meetings to discuss & review project
• timely feedback
• access to industry and company data and insights
• access to tools & technology
• my company and events are ranked top 5-10 depending on search terms
• highly visible company in Toronto / on social media
• opportunity to see your work in action, and see results