ATAERA BELLA is preparing to re-launch its e-commerce brand and seeks a comprehensive marketing/brand strategist to ensure a successful re-entry into the market. The project aims to address the challenge of capturing consumer attention in a competitive online marketplace using digital marketing and luxury brand strategies. Learners will apply their knowledge of digital marketing, consumer behavior, and branding to develop a strategic plan that aligns with ATAERA BELLA's brand identity and target audience. The project involves analyzing current market trends, effectively connecting with buyer personas and identifying segments, and proposing innovative marketing tactics. The goal is to create a cohesive strategy that enhances brand visibility, drives traffic to the website, and ultimately increases sales. The project will focus on digital channels, including social media, ad placement, pr strategies and email marketing, and search engine optimization.

The deliverables for this project include implementation of detailed marketing strategy for the brand re-launch. Areas are

-Develop marketing strategy with SMART GOALS, KPIs and sales for quarters 3 and 4.

- deliverables: evergreen content, giveaway campaign for multiple platforms, email marketing

- platforms: X, Facebook, Instagram, LinkedIn, TikTok

- Develop Email Campaigns

- Some PR Outreach

- Influencer UGC evaluation

- need: vision/mood board, brand guidelines, reference accounts