Flexie Inc. is facing several business challenges that need to be addressed to ensure sustainable profitability and growth. The project aims to conduct a comprehensive analysis of the company's current operations, market position, and competitive landscape. By identifying key areas for improvement, the project will provide Flexie with actionable insights and strategies to enhance its business model. The goal is to create a roadmap that outlines specific steps for achieving growth over the next 12, 18, and 24 months. This project will allow learners to apply their knowledge of business analysis, strategic planning, and market research to real-world scenarios. Tasks will include data collection, SWOT analysis, and strategic recommendation formulation.

The project will culminate in a detailed report and presentation that outlines the findings and strategic recommendations for Flexie Inc. Deliverables include:

- A comprehensive analysis report identifying current business challenges and opportunities.

- A strategic growth plan with specific, actionable steps for the next 12, 18, and 24 months.

- A presentation summarizing key findings and recommendations for Flexie's leadership team.