This project aims to conduct a focused market research study on AI-driven adaptation platforms for newcomers to Canada. The goal is to analyze market demand, identify key competitors, and provide strategic recommendations for AdaptTO’s positioning. By narrowing the scope, students will gain practical experience in market research methodologies and apply their classroom knowledge to a real-world business scenario.

Competitor Analysis:

• Identify and analyze three to five direct competitors in the AI-driven adaptation space.
• Evaluate their features, pricing models, and unique selling points.
• Summarize strengths, weaknesses, opportunities, and threats (SWOT analysis).

Target Market & Customer Persona Research:

• Identify two to three key customer segments for AdaptTO.
• Conduct research on the challenges faced by newcomers in Canada and their digital adoption behavior.
• Provide insights on user needs and preferences.

Market Trends & Opportunities:

• Research industry trends, growth potential, and emerging technologies relevant to AI-based adaptation solutions.
• Identify gaps in the market where AdaptTO can differentiate itself.

Final Deliverables:

• A 10-15 page market research report including key insights, competitor analysis, and customer personas.
• A presentation deck (5-8 slides) summarizing the findings and strategic recommendations for AdaptTO.