Main Objective

To design and create a UX/UI prototype for the Youdle Grocery Database that allows users to easily search for and locate local grocery stores from a comprehensive list, enhancing accessibility and user experience.

Project Goal

The goal of this project is to develop a visually intuitive and user-friendly prototype that focuses on the following core functionalities:

1. Search for Local Grocery Stores: Enable users to search for stores by name, location, or category (e.g., organic, ethnic, small business).
2. View Store Details: Provide key information about each store, such as address, contact details, store type, and hours of operation.
3. Mapping and Navigation: Integrate map-based visuals to allow users to see store locations relative to their current or specified location.
4. Save Favorites: Allow users to bookmark stores for easy access in future searches.

Tasks and Activities

To develop the prototype, the following tasks and activities will be undertaken:

1. Research Phase

• Task 1.1: Conduct research on user preferences and challenges in locating local grocery stores.
• Task 1.2: Benchmark existing platforms and analyze features commonly used in store-locating tools.
• Deliverable: A research document summarizing user needs and market insights.

2. Define User Stories and Personas

• Task 2.1: Identify key user stories, such as “As a user, I want to search for a grocery store by location to plan my visit efficiently.”
• Task 2.2: Create user personas representing various shoppers, such as urban users, rural users, and tech-savvy customers.
• Deliverable: User stories and persona profiles.

3. Wireframing

• Task 3.1: Develop low-fidelity wireframes for core functionalities:
• Search bar with filters for location and store type.
• Store list layout with details like name, address, and operational hours.
• Interactive map showing store locations.
• Deliverable: Low-fidelity wireframes for user flow and interface.

4. High-Fidelity Prototype Development

• Task 4.1: Create a high-fidelity prototype with a clean, branded design.
• Task 4.2: Add interactive features to simulate user flows, such as searching, viewing store details, and accessing the map.
• Deliverable: A clickable high-fidelity prototype.

5. Usability Testing

• Task 5.1: Conduct usability testing sessions to evaluate the effectiveness of the search and store-listing features.
• Task 5.2: Collect feedback on the prototype's intuitiveness, design, and navigation.
• Deliverable: Usability testing report with key findings and recommendations.

6. Final Delivery

• Task 6.1: Implement feedback from usability testing and refine the prototype.
• Task 6.2: Prepare a presentation summarizing the prototype's design, features, and usability testing insights.
• Deliverable: Finalized UX/UI prototype and a presentation slide deck.

Deliverables

Market Analysis Report:

• Summarizes findings on user behavior, pain points, and existing solutions.

User Stories and Personas:

• Profiles of target users with detailed narratives about their goals and challenges.

Low-Fidelity Wireframes:

• Basic sketches showcasing the layout and user journey.

High-Fidelity Prototype:

• A fully interactive and visually appealing prototype that simulates user interactions with the grocery database.

Usability Testing Report:

• A summary of testing findings and actionable insights for improvement.

Final Presentation Slide Deck:

• A polished presentation summarizing the project’s objectives, process, and outcomes.