Springboard | UI/UX Design Project

Brand re-design and re-launch for US-based wellness + beauty brand. ATAERA BELLA is re-launching in April 2025. We are working on our website design for Q4. Shopify is our platform. Our goal is to have a strong Q4 with clear ui/ux designs implemented for a great shopping experience for our customers.

E-commerce Brand Re-launch Marketing Strategy

ATAERA BELLA is preparing to re-launch its e-commerce brand and seeks a comprehensive marketing/brand strategist to ensure a successful re-entry into the market. The project aims to address the challenge of capturing consumer attention in a competitive online marketplace using digital marketing and luxury brand strategies. Learners will apply their knowledge of digital marketing, consumer behavior, and branding to develop a strategic plan that aligns with ATAERA BELLA's brand identity and target audience. The project involves analyzing current market trends, effectively connecting with buyer personas and identifying segments, and proposing innovative marketing tactics. The goal is to create a cohesive strategy that enhances brand visibility, drives traffic to the website, and ultimately increases sales. The project will focus on digital channels, including social media, ad placement, pr strategies and email marketing, and search engine optimization.