Project scope
Categories
Market research Competitive analysis Customer segmentation Marketing strategy Marketing analyticsSkills
marketing research market segmentationPopIn, a networking app designed to connect professionals in various industries, facilitating meaningful interactions and collaborations, aims to expand its market presence and better understand its target audience. The goal of this project is to conduct comprehensive market research and analysis to identify key trends, customer preferences, and competitive positioning. The project will involve gathering data from various sources, analyzing market dynamics, and providing actionable insights to help PopIn refine its marketing strategies. Learners will apply their classroom knowledge of market research methodologies, data analysis, and strategic planning to deliver a detailed market analysis report. This project will help PopIn make informed decisions about product development, marketing campaigns, and customer engagement strategies.
Key tasks include:
- Identifying and analyzing target market segments
- Conducting competitor analysis
- Gathering and interpreting customer feedback
- Analyzing market trends and opportunities
The final deliverables for this project will include a comprehensive market research report and a presentation summarizing the findings. The report should cover market segmentation, competitive analysis, customer insights, and strategic recommendations. Additionally, learners will provide a data-driven SWOT analysis to highlight PopIn's strengths, weaknesses, opportunities, and threats in the market.
Deliverables include:
- Detailed market research report
- Presentation of findings and recommendations
- Data-driven SWOT analysis
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
PopIn is your go-to app for making connections on the fly, right where you are.
PopIn is like the Craigslist of networking, a handy tool for quickly connecting with people at events, bars, or even buildings. Unlike massive community platforms like LinkedIn, PopIn is simple and focused—helping you see who's around inside your trusted circle and make connections instantly without all the noise of big community networks.