Project scope
Categories
Market research Digital marketing Lead generation Sales strategy Marketing strategySkills
marketing strategies sales process target market content marketing strategic marketing social media advertising lead generation marketing analytics purchasingThe main goal for the project is to create a strategic marketing funnel for Building Better Mindsets to generate qualified leads and convert them into purchasing customers. This will involve several different steps for the team, including:
- Conducting a thorough analysis of the target market and customer demographics.
- Developing a comprehensive marketing strategy to attract potential leads.
- Implementing lead generation tactics such as content marketing, social media advertising, and email campaigns.
- Creating a system for lead qualification and nurturing.
- Designing a sales process to convert qualified leads into customers.
- Implementing tracking and analytics to measure the effectiveness of the marketing funnel.
The tasks to complete to achieve the project goal include:
- A detailed analysis of the target market and customer demographics.
- A comprehensive marketing strategy outlining the tactics to be used for lead generation.
- Implementation of lead generation tactics such as content marketing, social media advertising, and email campaigns.
- A lead qualification and nurturing system.
- A designed sales process to convert qualified leads into customers.
- Implementation of tracking and analytics to measure the effectiveness of the marketing funnel.
As a startup with limited resources, we prioritize practical support to empower learners in completing their projects effectively. Our team offers targeted guidance and mentorship, maximizing the impact of every interaction without overwhelming time investment. We provide access to cost-effective tools and technologies tailored to startup budgets, ensuring learners can execute their marketing strategies efficiently. Additionally, we curate accessible data sources and insights, equipping learners with essential information to make informed decisions within their budget constraints. Our approach optimizes resource utilization while fostering learning and growth within the startup ecosystem.
About the company
Building Better Mindsets is dedicated to helping caregivers, educators, support workers and child care professionals prioritize their own well-being so they can better support the children in their care. We believe that children thrive when cared for by emotionally regulated, self-aware adults, and our workshops provide the tools to make that possible.
Through creative, self-reflective workshops, we guide caregivers in managing stress, building emotional resilience, and fostering a growth mindset—ultimately enhancing their ability to create nurturing and emotionally safe environments for children.
Our work has made an impact across Northwestern Ontario, including Fort William First Nation, Atikokan, Fort Frances, Pic Mobert Reserve, Rocky Bay Reserve, Thunder Bay, and beyond. Built on word-of-mouth recommendations, our programs are recognized for fostering connection, creativity, and personal growth among caregivers and organizations.
As we expand, we are looking to enhance our online presence, amplify our reach, and establish a strong, recognizable brand—so more caregivers can benefit from our transformative approach.