Welcome to George Brown College's Strategic Marketing Project – the pinnacle of our Digital Media Marketing program. Our students are ready to immerse themselves in the world of strategic marketing, and we invite B2C companies with tangible products to join us on this exciting journey.Matching Process: Submitting a match request is the first step to a transformative collaboration. Expect a thorough discussion with our professor, facilitated over a video call for a personalized touch. Once both parties are aligned, confirmation on the Riipen platform sets the stage for students to choose projects they are passionate about, ensuring a purposeful and enthusiastic collaboration.Ideal Partner: We're seeking B2C companies ideally located within the Greater Toronto Area (or Ontario) having a tangible physical product destined for a well-defined audience. The ideal partner should have a budget of at least $5,000, signalling commitment to the project's success. While the implementation of student ideas isn't mandatory, the budget should be practical for potential execution.

Looking to elevate your organization, and bring it to the next level? Bring on students from George Brown College to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools.Students in this digital media marketing program can analyze your organization's digital channels, create customer personas that match your target audience, create the seamless buyer journey to maximize the sales of your products/services and optimize the user experience of your existing/potential customers.

Do you need a digital marketing campaign to promote your product or service?Engage our Digital Media Marketing post-graduate students to develop an integrated digital marketing campaign including:social mediasearchcontentdisplaymobileStudents will respond to your project brief by drawing upon integrated & channel marketing strategies. Guiding requirements:Consumer good or serviceBrand standards, e.g. logo

Is your organization examining its customer relationship management (CRM) strategy and thinking about how to better integrate different points of customer data? Are you wondering how your organization can achieve a 360 view of the customer so that you can better onboard, develop and retain customers?

Many organization face the challenges of developing information into knowledge, and then converting that intelligence into actionable decisions. Organizations demand the interdisciplinary skills of professionals that can find insights through data, and are capable of telling stories about data that can assist decision makers across various business divisions. More importantly, students will be able to create a narrative on how advanced analytical techniques can be used to provide actionable business solutions.Your company can be part of a project by accepting to assign a task to a multidisciplinary team of students for a term of 12 weeks.

Tap into the fresh ideas, energy and enthusiasm of students from George Brown College's School of Fashion Studies to be your in-person, virtual or hybrid interns in a project-based experience. Learners will work on one or more projects of your choosing over the internship period, completing 280 hours of placement between July and December 2023. Our learners have completed courses in the following areas: MarketingVisual MerchandisingAdobe IllustratorAccountingEconomicsBuyingTextilesSewingApparel Marketing and more! EMPLOYER EXPECTATIONS: Employer commits to making the placement a valuable and meaningful learning experience by delivering the following: Work with the learner in developing learning objectives/goals Ensure the learner receives adequate supervision, regular guidance and is given the opportunity to learn the job. Sign off on the learner's weekly hourly reports. Provide the learner with constructive feedback during the placement and help them develop skills for their future careers Complete an evaluation on the learners’ performance at the end of the work term

Looking to elevate your organization, and bring it to the next level? Bring on students from George Brown College to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools.Students in this digital media marketing program can analyze your organization's digital channels, create customer personas that match your target audience, create the seamless buyer journey to maximize the sales of your products/services and optimize the user experience of your existing/potential customers.

Many organization face the challenges of developing information into knowledge, and then converting that intelligence into actionable decisions. Organizations demand the interdisciplinary skills of professionals that can find insights through data, and are capable of telling stories about data that can assist decision makers across various business divisions. More importantly, students will be able to create a narrative on how advanced analytical techniques can be used to provide actionable business solutions.Your company can be part of a project by accepting to assign a task to a multidisciplinary team of students for a term of 12 weeks.

Do you need a digital marketing campaign to promote your product or service?Engage our Digital Media Marketing post-graduate students to develop an integrated digital marketing campaign including:social mediasearchcontentdisplaymobileStudents will respond to your project brief by drawing upon integrated & channel marketing strategies. Guiding requirements:Greator Toronto AreaConsumer good or serviceBrand standards, e.g. logo

MARK 2040 is a capstone independent study course that provides students the opportunity to apply the concepts and principles learned in the program to a real business situation. Students conduct a comprehensive project for a company of their choice. Specifically, students a) research and analyze the industry, the company and its environment; b) formulate specific customer relationship marketing objectives and strategies for the company; c) develop an executable database marketing plan to address the issues identified and; d) present their customer relationship marketing plan. Students are evaluated based on the objectives, strategies and programs in their professional customer relationship marketing plan, as well as the feasibility and likelihood of its success as well as input from the clients. Students work in groups to accomplish this task with the assistance of the "faculty advisor".

Many organization face the challenges of developing information into knowledge, and then converting that intelligence into actionable decisions. Organizations demand the interdisciplinary skills of professionals that can find insights through data, and are capable of telling stories about data that can assist decision makers across various business divisions. More importantly, students will be able to create a narrative on how advanced analytical techniques can be used to provide actionable business solutions.Your company can be part of a project by accepting to assign a task to a multidisciplinary team of students for a term of 12 weeks.

Is your organization examining its customer relationship management (CRM) strategy and thinking about how to better integrate different points of customer data? Are you wondering how your organization can achieve a 360 view of the customer so that you can better onboard, develop and retain customers?

Today’s customer journey crosses a variety of touchpoints – both online and off. From brick and mortar retail locations to a variety of digital experiences including websites, mobile apps and social media, a successful omni-channel approach provides a customer-centric experience.Students will work with businesses to create a unified, on-brand, and effective experience across multiple devices and channels - optimizing accessibility, visibility, and user experience at every step.

Is your organization examining its customer relationship management (CRM) strategy and thinking about how to better integrate different points of customer data? Are you wondering how your organization can achieve a 360 view of the customer so that you can better onboard, develop and retain customers?

Today’s customer journey crosses a variety of touchpoints – both online and off. From brick and mortar retail locations to a variety of digital experiences including websites, mobile apps and social media, a successful omni-channel approach provides a customer-centric experience.Students will work with businesses to create a unified, on-brand, and effective experience across multiple devices and channels - optimizing accessibility, visibility, and user experience at every step.

Do you need a digital marketing campaign to promote your product or service?Engage our Digital Media Marketing post-graduate students to develop an integrated digital marketing campaign including:social mediasearchcontentdisplaymobileStudents will respond to your project brief by drawing upon integrated & channel marketing strategies. Guiding requirements:Greator Toronto AreaConsumer good or serviceBrand standards, e.g. logo

Student-consultants will work in groups of approximately 5 to apply their knowledge in retail marketing to help your retail organization seize a marketing opportunity and develop a strategic marketing plan, or solve a current marketing challenge. Students will apply Industry recognized concepts used to support marketing decision making in a range of applications that may include; Positioning, Customer Targeting, Communication Strategy, Customer Relationship Management, In-store marketing, layout and atmospherics, and Legal issues in retail marketing in Canada.

Do you need a digital marketing campaign to promote your product or service?Engage our Digital Media Marketing post-graduate students to develop an integrated digital marketing campaign including:social mediasearchcontentdisplaymobileStudents will respond to your project brief by drawing upon integrated & channel marketing strategies. Guiding requirements:Greator Toronto AreaConsumer good or serviceBrand standards, e.g. logo

Many organization face the challenges of developing information into knowledge, and then converting that intelligence into actionable decisions. Organizations demand the interdisciplinary skills of professionals that can find insights through data, and are capable of telling stories about data that can assist decision makers across various business divisions. More importantly, students will be able to create a narrative on how advanced analytical techniques can be used to provide actionable business solutions.Your company can be part of a project by accepting to assign a task to a multidisciplinary team of students for a term of 12 weeks.

As part of George Brown College's Strategic Relationship Marketing Graduate Program, students are required to develop a Strategic Database Marketing plan for a company.Your agreement to participate in this project as the client will give you the benefit of a free business analysis and database marketing plan. Specifically, the students will recommend strategies and tactics to increase your customer revenue and profit by leveraging your customer data. I will be serving as the students’ coach throughout the project to help ensure the plan is completed properly and meets your business objectives.The class will be divided into teams who will each prepare a plan for your business. I will select the team with the best plan to present to you.A minimal commitment of your time is required - only three virtual meetings (e.g. – Zoom) lasting approximately 30 minutes each.A minimum of 1,000 customer records is required.

Today’s customer journey crosses a variety of touchpoints – both online and off. From brick and mortar retail locations to a variety of digital experiences including websites, mobile apps and social media, a successful omni-channel approach provides a customer-centric experience.Students will work with businesses to create a unified, on-brand, and effective experience across multiple devices and channels - optimizing accessibility, visibility, and user experience at every step.

As part of George Brown College's Strategic Relationship Marketing Graduate Program, students are required to develop a Strategic Database Marketing plan for a company.Your agreement to participate in this project as the client will give you the benefit of a free business analysis and database marketing plan. Specifically, the students will recommend strategies and tactics to increase your customer revenue and profit by leveraging your customer data. I will be serving as the students’ coach throughout the project to help ensure the plan is completed properly and meets your business objectives.The class will be divided into teams who will each prepare a plan for your business. I will select the team with the best plan to present to you.A minimal commitment of your time is required - only three virtual meetings (e.g. – Zoom) lasting approximately 30 minutes each.A minimum of 1,000 customer records is required.

Looking for ways to develop and implement your 2022 Strategic Objectives? In this project, student teams will visit your organization to observe and learn about organizational needs and issues you've identified. Back in the classroom, they will apply Lean Six Sigma principles (5S, Value Stream Mapping) to support the development of improved quality and/or processes that your organization can execute to get results.

Many organization face the challenges of developing information into knowledge, and then converting that intelligence into actionable decisions. Organizations demand the interdisciplinary skills of professionals that can find insights through data, and are capable of telling stories about data that can assist decision makers across various business divisions. More importantly, students will be able to create a narrative on how advanced analytical techniques can be used to provide actionable business solutions.Your company can be part of a project by accepting to assign a task to a multidisciplinary team of students for a term of 12 weeks.

Today’s customer journey crosses a variety of touchpoints – both online and off. From brick and mortar retail locations to a variety of digital experiences including websites, mobile apps and social media, a successful omni-channel approach provides a customer-centric experience.Students will work with businesses to create a unified, on-brand, and effective experience across multiple devices and channels - optimizing accessibility, visibility, and user experience at every step.

Is your organization examining its customer relationship management (CRM) strategy and thinking about how to better integrate different points of customer data? Are you wondering how your organization can achieve a 360 view of the customer so that you can better onboard, develop and retain customers?

Post Grad students with 24 hours/week (360 for the term) will be supported by Prof Mentors to rise to a challenge - be it event, social/digital, content, business consulting, strategy and more.

Is your organization in the retail industry? Would you like to gain a better understanding of how to enhance customer experiences both in and out of the physical store? In this project, student-consultants working in teams bring their knowledge of retail and services management as well as online retailing. The students can look at critical topics such as retail customer buying behaviour, merchandising, design and layout, retail pricing, promotion and customer loyalty. Upon completion of the project, you will receive a report.

Student-consultants will work in groups of approximately 5 to apply their knowledge in retail marketing to help your retail organization seize a marketing opportunity and develop a strategic marketing plan, or solve a current marketing challenge. Students will apply Industry recognized concepts used to support marketing decision making in a range of applications that may include; Positioning, Customer Targeting, Communication Strategy, Customer Relationship Management, In-store marketing, layout and atmospherics, and Legal issues in retail marketing in Canada.

The evolution of information and communication technologies is transforming the healthcare system and creating new ways of accessing and exchanging information that will impact the healthcare sector, including patients, their families and their caregivers. Students in George Brown’s Health Informatics course will work with your organization to formulate strategies for implementation of healthcare technologies, including mHealth and virtual care.