Integrated Digital Marketing Campaign Digital Media Marketing Post Graduate Students

MARK 1054

Closed

George Brown College

Toronto, Ontario, Canada

Tanja Coughlan

Professor

(1)

Timeline

May 18, 2023

Experience start
May 23, 2023

Client Project Briefing to Students
August 19, 2023

Experience end

Experience

1/1 project matches

Dates set by experience

Preferred companies

Ontario, Canada

Any

Any industries

Experience scope

Skills

problem solving promotional strategy presentation skills marketing strategy integrated marketing communications

Learner goals and capabilities

Do you need a digital marketing campaign to promote your product or service?

Engage our Digital Media Marketing post-graduate students to develop an integrated digital marketing campaign including:

social media
search
content
display
mobile

Students will respond to your project brief by drawing upon integrated & channel marketing strategies.

Guiding requirements:

Greator Toronto Area
Consumer good or service
Brand standards, e.g. logo

Learners

Certificate

Any level

35 learners

Project

20 hours per learner

Learners self-assign

Teams of 5

Expected outcomes and deliverables

The top 2 groups, as determined by the instructor, will present their digital media marketing campaign proposal to you in person, or virtually.

You will leave with a:

Pitch Presentation:

PowerPoint slide presentation that briefly summarizes the proposed digital marketing strategy
Insights, benefits, support
Creative idea
3-4 recommended digital tactics
Linear mocks ups for tactics (i.e., rough sketches)

Client Leave Behind:

A more lengthy document providing rationale for the recommendations e.g., why group suggests a particular social media platform over another
Includes bibliographic references

Project timeline

May 18, 2023

Experience start
May 23, 2023

Client Project Briefing to Students
August 19, 2023

Experience end

Project Examples

Requirements

Completed client projects are confidential. That said, you can expect that students will:

write a creative brief to guide their project
develop a creative campaign idea
flesh out the creative campaign idea through multiple digital channels
recommend tactics that fit within a budget
provide a media blocking chart
provide additional tactics incremental to the budget should more funds become available

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Q - Checkbox

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Q - Checkbox

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Q - Checkbox

I understand that SEO is not the focus of this course, but advertising campaign.

Q - Text short

Please briefly elaborate on how your project aligns with this course. Note that our focus is on advertising campaign (not SEO).

Timeline

May 18, 2023

Experience start
May 23, 2023

Client Project Briefing to Students
August 19, 2023

Experience end

Integrated Digital Marketing Campaign Digital Media Marketing Post Graduate Students

Timeline

Experience scope

Categories

Skills

Do you need a digital marketing campaign to promote your product or service?

Learners

Pitch Presentation:

Client Leave Behind:

Project timeline

Project Examples

Requirements

Additional company criteria Companies must answer the following questions to submit a match request to this experience:

Additional company criteria

Timeline

Additional company criteria

Companies must answer the following questions to submit a match request to this experience: