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Integrated Digital Marketing Campaign Digital Media Marketing Post Graduate Students

MARK 1054
Closed
George Brown College
George Brown College
Toronto, Ontario, Canada
Tanja Coughlan
Tanja Coughlan
Professor
(1)
5
General
  • Certificate; Capstone
  • 35 learners; teams of 5
  • 20 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 1/1 project matches
  • Ontario, Canada
  • Academic experience
  • Any
  • Any
Categories
General Market research Advertising Digital marketing Market expansion Social media marketing
Skills
problem solving promotional strategy presentation skills marketing strategy integrated marketing communications
Project timeline
  • May 18, 2023
    Experience start
  • May 23, 2023
    Client Project Briefing to Students
  • August 19, 2023
    Experience end
Overview
Details

Do you need a digital marketing campaign to promote your product or service?

Engage our Digital Media Marketing post-graduate students to develop an integrated digital marketing campaign including:

  • social media
  • search
  • content
  • display
  • mobile

Students will respond to your project brief by drawing upon integrated & channel marketing strategies.

Guiding requirements:

  • Greator Toronto Area
  • Consumer good or service
  • Brand standards, e.g. logo

Learner skills
Problem solving, Promotional strategy, Presentation skills, Marketing strategy, Integrated marketing communications
Deliverables

The top 2 groups, as determined by the instructor, will present their digital media marketing campaign proposal to you in person, or virtually.

You will leave with a:

Pitch Presentation:

  • PowerPoint slide presentation that briefly summarizes the proposed digital marketing strategy
  • Insights, benefits, support
  • Creative idea
  • 3-4 recommended digital tactics
  • Linear mocks ups for tactics (i.e., rough sketches)

Client Leave Behind:

  • A more lengthy document providing rationale for the recommendations e.g., why group suggests a particular social media platform over another
  • Includes bibliographic references
Project Examples

Completed client projects are confidential. That said, you can expect that students will:

  • write a creative brief to guide their project
  • develop a creative campaign idea
  • flesh out the creative campaign idea through multiple digital channels
  • recommend tactics that fit within a budget
  • provide a media blocking chart
  • provide additional tactics incremental to the budget should more funds become available
Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

I understand that SEO is not the focus of this course, but advertising campaign.

Please briefly elaborate on how your project aligns with this course. Note that our focus is on advertising campaign (not SEO).