Retail Marketing Fall 2022
General
- Undergraduate; 2nd year
- 80 learners; teams of 5
- 20 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 3 projects wanted
- Canada
- Academic experience
- Startup, Social enterprise, Non profit, Small to medium enterprise, Sole proprietorship
- Retail, Apparel & fashion, Arts, Consumer goods & services
Categories
Skills
Project timeline
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September 10, 2022Experience start
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December 11, 2022Experience end
Overview
- Details
-
Student-consultants will work in groups of approximately 5 to apply their knowledge in retail marketing to help your retail organization seize a marketing opportunity and develop a strategic marketing plan, or solve a current marketing challenge. Students will apply Industry recognized concepts used to support marketing decision making in a range of applications that may include; Positioning, Customer Targeting, Communication Strategy, Customer Relationship Management, In-store marketing, layout and atmospherics, and Legal issues in retail marketing in Canada.
- Learner skills
- Digital marketing, Competitive analysis, Business strategy, Marketing strategy, Research
- Deliverables
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1. A written report that summarizes the challenge, recommended solutions, and action plan.
Project Examples
Based on their in-depth research and analysis, the student-consultants will identify future opportunities for the retailer and recommend specific strategic actions, including an implementation plan.
Area of Focus:
Students will focus on both retailing, including analyses of: the retailing concept, the competitive environment, your customer, the consumer decision making process, your marketing strategy, value chain/distribution channel, your customer relationships, your current strategic plan, your retail trading area, and your merchandising strategy. This will lead to insights and recommendations that address the needs of your organization. However, organizations are encouraged to provide a goal or suggested area of focus to guide students.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Be available to present to the students on current issues/current state/goals/Q+A period a few days prior to the assignment start
Be available and have someone dedicated to answering questions and be present through either Zoom meetings and/or email.