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Integrated Digital Marketing Campaign (3rd yr Advanced Diploma Students)

B433
Closed
George Brown College
George Brown College
Toronto, Ontario, Canada
Danny Smith
Danny Smith
Professor Marketing
(2)
3
General
  • Post-graduate
  • 45 learners; teams of 5
  • 45 hours per learner
  • Dates set by experience
  • Educators assign learners to projects
Preferred companies
  • 1 projects wanted
  • Anywhere
  • Academic experience
  • Startup, Social enterprise, Non profit, Incubator, Small to medium enterprise
  • Any industries
Categories
Marketing Communications Digital marketing Product or service launch Marketing strategy Hospitality, tourism & culinary arts
Skills
problem solving promotional strategy presentation skills marketing strategy integrated marketing communications
Project timeline
  • September 5, 2023
    Experience start
  • December 15, 2023
    Experience end
Overview
Details

Do you need a digital marketing campaign to promote your product or service?

Engage our Digital Media Marketing post-graduate students to develop an integrated digital marketing campaign including:

  • social media
  • search
  • content
  • display
  • mobile

Students will respond to your project brief by drawing upon integrated & channel marketing strategies.


Guiding requirements:

  • Consumer good or service
  • Brand standards, e.g. logo


Learner skills
Problem solving, Promotional strategy, Presentation skills, Marketing strategy, Integrated marketing communications
Deliverables

The top 2 groups, as determined by the instructor, will present their digital media marketing campaign proposal to you in person, or virtually.


You will leave with a:

Pitch Presentation:

  • PowerPoint slide presentation that briefly summarizes the proposed digital marketing strategy
  • Insights, benefits, support
  • Creative idea
  • 3-4 recommended digital tactics
  • Linear mocks ups for tactics (i.e., rough sketches)

Client Leave Behind:

  • A more lengthy document providing rationale for the recommendations e.g., why group suggests a particular social media platform over another
  • Includes bibliographic references


Intellectual property of the concepts will be transferred to the client at the end of the semseter.

Project Examples

Completed client projects are confidential. That said, you can expect that students will:

  • write a creative brief to guide their project
  • develop a creative campaign idea
  • flesh out the creative campaign idea through multiple digital channels
  • recommend tactics that fit within a budget
  • provide a media blocking chart
  • provide additional tactics incremental to the budget should more funds become available
Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.