Integrated Digital Marketing Campaign Digital Media Marketing Post Graduate Students
General
- Certificate; Capstone
- 35 learners; teams of 5
- 20 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 1/1 project matches
- Ontario, Canada
- Academic experience
- Any
- Any
Categories
Project timeline
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May 18, 2022Experience start
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May 21, 2022Client Project Briefing to Students
-
August 12, 2022Experience end
Timeline
-
May 18, 2022Experience start
-
May 21, 2022Client Project Briefing to Students
Virtual or in-person brief to students.
-
August 12, 2022Experience end
Overview
- Details
-
Do you need a digital marketing campaign to promote your product or service?
Engage our Digital Media Marketing post-graduate students to develop an integrated digital marketing campaign including:
- social media
- search
- content
- display
- mobile
Students will respond to your project brief by drawing upon integrated & channel marketing strategies.
Guiding requirements:
- Greator Toronto Area
- Consumer good or service
- Brand standards, e.g. logo
- Learner skills
- Problem solving, Promotional strategy, Presentation skills, Marketing strategy, Integrated marketing communications
- Deliverables
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The top 2 groups, as determined by the instructor, will present their digital media marketing campaign proposal to you in person, or virtually.
You will leave with a:
Pitch Presentation:
- PowerPoint slide presentation that briefly summarizes the proposed digital marketing strategy
- Insights, benefits, support
- Creative idea
- 3-4 recommended digital tactics
- Linear mocks ups for tactics (i.e., rough sketches)
Client Leave Behind:
- A more lengthy document providing rationale for the recommendations e.g., why group suggests a particular social media platform over another
- Includes bibliographic references
Project Examples
Completed client projects are confidential. That said, you can expect that students will:
- write a creative brief to guide their project
- develop a creative campaign idea
- flesh out the creative campaign idea through multiple digital channels
- recommend tactics that fit within a budget
- provide a media blocking chart
- provide additional tactics incremental to the budget should more funds become available
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.