This experience is designed for learners enrolled in a post-graduate Digital Marketing course with a focus on Omni-Channel Strategy. Participants will develop the ability to critically analyze and optimize the user journey across multiple channels, from initial discovery to post-purchase engagement. By immersing themselves in a business's digital and physical presence, learners will gain insights into creating a seamless, cross-channel path to purchase. This hands-on experience will enable them to apply theoretical knowledge to real-world scenarios, enhancing their strategic marketing skills.

This experience involves George Brown students working on a CRM implementation plan for Arctech. Learners will apply their understanding of customer relationship management systems, project management, and strategic planning to develop a comprehensive implementation strategy. The objective is to bridge theoretical knowledge with practical application, enabling students to create actionable plans that align with industry standards and business goals. This project offers students the opportunity to enhance their problem-solving skills and gain hands-on experience in CRM deployment.

Overall Info: Welcome to George Brown College's Experiential Learning Program, where we bridge the gap between academia and industry by offering students hands-on experiences with real-world projects. Our MGMT4103 course focuses on Supply Chain Management, a critical aspect of modern business operations. Our students are eager to apply their theoretical knowledge to practical situations, under the mentorship of industry professionals like yourself. This course is a field focused, student centric project. Students learn through applied field-experience, being designated as a Supply Chain Analyst for a real-world client. Steps for Matching: Step 1: Match Request Submission: As an employer, you'll submit a match request outlining your project. We'll then schedule a video call to discuss the project's suitability and alignment with our learning objectives. Step 2: Pre-Approval: Upon mutual agreement, both parties will confirm the match on the Riipen platform, marking the project as pre-approved. Step 3: Students Choosing: The pre-approved project will be made available for our students to select based on their interests and skills. Step 4: Collaboration Starts: All communication and collaboration will be facilitated through the Riipen platform, ensuring transparency and efficiency. Ideal Partner: We're seeking partners from volunteer placement activities within community, government, or private organizations. Ideal projects involve real-world challenges that align with our course objectives and provide students with valuable learning opportunities.

Many organization face the challenges of developing information into knowledge, and then converting that intelligence into actionable decisions. Organizations demand the interdisciplinary skills of professionals that can find insights through data, and are capable of telling stories about data that can assist decision makers across various business divisions. More importantly, students will be able to create a narrative on how advanced analytical techniques can be used to provide actionable business solutions. Your company can be part of a project by accepting to assign a task to a multidisciplinary team of students for a term of 12 weeks including 80h of work per student.

Develop a Integrated Marketing Campaign to meet a clients marketing needs. The project will consist of creative messaging and media recommendations. This project is worked on throughout the semester. This semester students working in small groups will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

Overall info: Welcome to George Brown College's Experiential Learning Program. Up to four groups of six students from Supply Chain Management Program will be working on creating supply chain management tools for sale growth or supply chain performance improvement. Our students from Supply Chain Management Program have been successfully trained with the principles, methodologies and well-rounded data analytics skills for supply chain improvements. Steps for Matching: Step 1: Match Request Submission: As an employer, you'll submit a match request outlining your project. We'll then schedule a video call to discuss the project's suitability and alignment with our learning objectives. Step 2: Pre-Approval: Upon mutual agreement, both parties will confirm the match on the Riipen platform, marking the project as pre-approved. Step 3: Students Choosing: The pre-approved project will be made available for our students to select based on their interests and skills. Step 4: Collaboration Starts: All communication and collaboration will be facilitated through the Riipen platform, ensuring transparency and efficiency.   Ideal Partner: We're seeking partners from retail, wholesale, distribution industries or B2B, B2C, 3PL, 4PL companies, or manufacturers with make-to-order/make-to-stock strategy, global sourcing companies. Ideal projects should involve real-world operational data. We will let the data speak.

Looking to elevate your organization, and bring it to the next level? Bring on students from George Brown College to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools. Students in this digital media marketing program can analyze your organization's digital channels, create customer personas that match your target audience, create the seamless buyer journey to maximize the sales of your products/services and optimize the user experience of your existing/potential customers.

Develop a social media marketing plan and present it to upper management in the hospitality sector. Groups prepare a professional PowerPoint presentation based on the marketing concept created. The plan is presented to the upper management of the company for which the concept is being presented. This would also include creating the following: Social media marketing plan Social media Calendar Set up and link channels in the Meta business manager Create campaigns Present campaigns

Looking to elevate your organization, and bring it to the next level? Bring on students from George Brown College to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools. Students in this digital media marketing program can analyze your organization's digital channels, create customer personas that match your target audience, create the seamless buyer journey to maximize the sales of your products/services and optimize the user experience of your existing/potential customers.

This is a one-year postgraduate program that prepares emerging designers and developers to build interactive websites and apps for various client needs - in sectors ranging from health care to fintech, retail to technology, and beyond.  Students from the Front-End Design & Web Development program are available for a work term position from May-August 2025.